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Content Marketing Trends to Kick-Start Your Communications Plan

Gini Dietrich
Jennifer Kelly
Thu, Jan 16, 2014, 12pm ET
90 minutes
This online marketing seminar received 4.5 star(s)

If your communications plan needs a kick-start, join us to draw inspiration from the best approaches and tactics in content marketing today.

This PRO seminar will share best practices and practical advice on how to use brand journalism, sponsored content, or employee and customer content to help tell your brand's story in new and interesting ways. We'll discuss the four biggest content marketing trends for 2014 and share case studies that will show you how to implement them.


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era and co-host of Inside PR. Her second book, Spin Sucks, is due out in January 2014.

Who Should Attend?

  • Small business owners
  • Marketing and communications professionals
  • Sales teams and customer service representatives

What Will You Learn?

  • How to develop content that is focused on a vision larger than your organization
  • How BuzzFeed, Convince and Convert, and other online sites are using sponsored content to make money
  • How to get employees and customers to participate in content development
  • What brand journalism is and how you can implement it into your storytelling


As a special bonus with this PRO seminar, ten lucky winners will be chosen at random to win a free copy of Gini's newest book, Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech). To qualify, simply complete the short survey at the end of the live Q&A session.

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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