MarketingProfs University: Finding the True Value of Your Online Marketing Campaigns
- Ruth Burr
- Jennifer Kelly
- Thu, Apr 10, 2014, 12pm ET
- 90 minutes
Measuring and improving site performance is a key component of a successful online marketing strategy, which is why most businesses use web analytics tools such as Google Analytics. However, in modern web marketing, the website itself may be merely the last step in a long customer journey.
In this PRO seminar, you'll learn how web marketing programs should target the "sweet spot" between website performance and campaign performance, allowing marketers to take a whole-funnel approach.
Ruth Burr is an SEO consultant and speaker, and formerly the head of search engine optimization at Moz. She creates holistic web marketing strategies and runs SEO programs for clients when she's not speaking on the topics of SEO and inbound marketing. Her passions include data-driven decision making, strong technical SEO, robust content marketing strategies, and user education.
Who Should Attend?
Marketers charged with managing data, measuring campaign success, and driving customer engagement.
What Will You Learn?
- How to find and communicate the value of your top-of-funnel marketing efforts
- How to assess the value of "fuzzy" metrics, such as the number of social media followers
- How to prioritize and use marketing dollars most effectively
About MarketingProfs University
This PRO seminar is the first class of MarketingProfs University's Marketing Measurement & Analytics course. This 8-class course will unlock all-new measurement and analysis powers you never knew you had. From putting metrics to your digital advertising and learning the role Big Data plays, to funneling analytics and finding the value of your multichannel marketing campaigns, you'll find your marketing efforts becoming more effective and much more profitable as you see what works and what doesn't.
Like what you see here? Register now for the complete course—PRO members save 40% (regularly $595)!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.