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MarketingProfs University: Talk Savvy—Smart Communication for a Social World

Presenter:
Amber Naslund
Moderator:
Jennifer Kelly
Broadcast:
Thu, Jun 12, 2014, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 4 star(s)

Believe it or not, the social web is doing more than just changing the way we market. It's fundamentally altering how we communicate with one another and how we connect, from the media we love, to the way we interact with content, to the language we use.

In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web.

Presenter

Amber Naslund is a business strategist and the president of SideraWorks, a social business advisory firm that helps companies adapt their culture and operations to the new expectations of the social web. She is also the co-author of a best-selling social business book, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social (Wiley, 2011).

Who Should Attend?

Community managers, social marketers, and business owners who are looking to harness the power of social and use it to improve their business.

What Will You Learn?

  • What defines the culture of the web and why social is so different
  • Seven characteristics of the best online communicators
  • How to be a master online communicator across multiple channels

About MarketingProfs University

MarketingProfs UniversityThis PRO seminar is the first class of MarketingProfs University's Marketing Writing Bootcamp. This 16-class course will teach you how to master various forms of marketing writing including crafting emails, creating content, drafting press releases, putting together presentations, editing videos, telling stories, and much more.

Like what you see here? Register now for the complete course—PRO members save 40% (regularly $595)!

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