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How to Use Twitter for Real Business Impact

Laura Fitton
Jennifer Kelly
Thu, Jun 19, 2014, 12pm ET
90 minutes
This online marketing seminar received 5 star(s)

Many companies are using Twitter, but few realize that its true business potential goes far beyond social media marketing, boosting the number of your followers, or even driving raw traffic to your site.

In this PRO seminar, we'll take an in-depth look at how your business can use Twitter to source and nurture leads, build a community with real business impact, develop relationships with influencers and the media, and attract a very targeted, engaged following. You'll walk away with tactical tips, tools, and examples you can apply right away to put Twitter to work for your company.


Laura Fitton is HubSpot's inbound marketing evangelist. She co-authored Twitter For Dummies and founded Laura is credited with convincing Guy Kawasaki and many other tech execs that Twitter would have real business value. She founded Pistachio Consulting in 2008, the first Twitter for Business consultancy, and has been speaking professionally about the business use of Twitter since 2007.

Who Should Attend?

Sales teams, marketing professionals, and business owners who want to learn how to use the power of Twitter to help grow their business.

What Will You Learn?

  • How to use Twitter to source and nurture leads
  • How to build a community with key influencers
  • How to attract a targeted following and keep them engaged

Register Now!

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