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MarketingProfs University: Putting the User Back Into the User Experience

Presenter:
Shari Thurow
Moderator:
Jennifer Kelly
Broadcast:
Thu, Aug 14, 2014, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 4.5 star(s)

In optimizing your website, it's important to understand not only what people are searching for, but how they are searching—whether it's via a computer, tablet, or mobile device. Your site content needs to make sense to both humans and search engines to ensure high levels of traffic, qualified leads, brand recognition, and sales ... even with constant algorithm changes.

In this PRO seminar, you'll learn how to organize and label your website content for a greater impact on SEO and search engine marketing. You'll also learn how social media can impact your search engine marketing strategy by generating natural links and how to cater to customers using a variety of devices. Make sure both your target audience and search engines can find your site by learning today's most effective best practices for findability.

Presenter

Shari Thurow has been designing and promoting websites since 1995. As a pioneer in search engine-friendly website design, she is the author of Search Engine Visibility (New Riders Publishing, second edition, 2007) and co-author of When Search Meets Web Usability (New Riders Publishing, 2009). She has served on the board of directors of the Information Architecture Institute and the User Experience Professionals Association.

Who Should Attend?

This seminar is perfect for any marketing professional or manager with a base knowledge of search engine marketing.

What Will You Learn?

  • Key fundamentals of search optimization, paid search, and social media campaigns
  • How to promote content in social media outlets for long-term results
  • How to implement proven optimization techniques for a positive user experience

About MarketingProfs University

MarketingProfs UniversityThis PRO seminar is the first class of MarketingProfs University's Search Marketing School. This 7-class course will teach you how to build legitimate links, what is (and isn't) important when it comes to mobile, how to master Google Analytics, how to implement remarketing tactics (and watch your ROI skyrocket), and more!

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