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  • The Top 50 US Podcasts in 4Q25 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Joe Rogan had the most listened to podcast in the United States in the fourth quarter of 2025, according to quarterly rankings from Edison Research.

  • How Data and Creativity Are Reuniting to Transform Digital Ads

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Data-driven ads are losing their edge. Learn how performance-creative strategies blend data and creativity to engage audiences, optimize campaigns, and drive measurable results. Read more.

  • Programmatic Ad Budget Trends for 2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore.

  • The 50 Strongest Global Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings.

  • LinkedIn Thought Leader Ads: A Guide to Getting Started [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks.

  • How AI-Driven Creative Is Redefining B2B Advertising Performance

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more.

  • Do Clients Trust In-House Marketing Agencies?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients.

  • How AI Use Varies Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find out, researchers surveyed 1,037 adults in the United States.

  • The Keywords in LinkedIn Posts That Drive Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.

  • How B2B SMBs Can Build Credibility on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building brand credibility on LinkedIn with B2B audiences.

  • The New Era of Retargeting Will Help B2B Brands Thrive

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Connected TV retargeting helps B2B marketers engage long-cycle buyers, build trust, and move leads forward with high-impact, measurable ads across the biggest screen. Read more.

  • The State of B2B Out-of-Home Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers.

  • Why Optimizing Your Affiliate Partner Mix Is Key to Programmatic Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more.

  • Why Local and Trade Coverage Is Just as Important as National Top-Tier Press

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage. Read more.

  • What Are the Attributes of Great Digital Ad Creative?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.

  • From Flash to Function: How AI Is Powering PR and B2B Marketing Operations

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling. Read more.

  • How to Turn a Branded B2B Podcast Into a High-Impact Revenue Engine

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Discover how to build a branded B2B podcast that earns trust, strengthens sales alignment, engages your ideal customers, and drives measurable pipeline impact—not vanity listens. Read more.

  • LinkedIn’s Advertising Business Is Surging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.

  • The AI, Device, and Media Habits of Gen Alpha Teens in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents.

  • LinkedIn Video Ads: 4 Tips for Boosting Engagement [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic from LinkedIn explores how to create effective video campaigns on the professional social network.