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CONTENT TYPE: Webinar | TOPIC: Demand Generation
Are you giving good nurture? Most companies aren't. And it could be the key you're looking for to unlock demand gen success. Join demand gen expert and bestselling author Kenda Macdonald for this actionable webinar to learn how to create nurture that works for you, your Sales team, AND your leads.
CONTENT TYPE: Article | TOPIC: Marketing Content
As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.
CONTENT TYPE: Webinar | TOPIC: Branding
Your words, voice, and content matter in B2B marketing. And Ann Handley, CCO at MarketingProfs, knows this as well as anyone. So Ann revised her best-selling book from the ground up! Get Ann's inside scoop on "Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content."
CONTENT TYPE: Article | TOPIC: Writing
Writing can feel like inching your way along a pitch-black tunnel. You can make out only the next few feet in front of you. It's scary. But The Writing GPS is here to help.
CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence
A kind of fear surrounds AI content writing—mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin.
CONTENT TYPE: Chart | TOPIC: Marketing Content
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
George B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about “resonate and resonance," how to get started, why storytelling matters, and more. Take your content creation to the next level with this "unthinkable storytelling" episode.
Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Content plays a vital role in creating a symbiotic—and successful—relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals. Sponsored by Bigtincan.
You can have the longest list of content items in the world, but it's not a content strategy until they're mapped to your customers' needs. To get there, take these four actions.
CONTENT TYPE: Article | TOPIC: SEO
Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.
Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so.
CONTENT TYPE: Article | TOPIC: Event Marketing
We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.
Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.
Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.
CONTENT TYPE: Article | TOPIC: Demand Generation
This article explores what entry points are and how to successfully use them to get people signed up and into your database.
CONTENT TYPE: Article | TOPIC: Email Marketing
The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers.
This articles explains what lead magnets are, how businesses use them incorrectly, and how to integrate segmentation and lead magnets to better drive demand generation.
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