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CONTENT TYPE: Chart | TOPIC: Account-Based Marketing
Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from The Marketing Practice.
CONTENT TYPE: Article | TOPIC: Management
Creativity often drives marketing. But creativity is not measurable. To earn the right to experiment and be artistic in your marketing tactics, you have to first prove you're doing the science right—and that means learning to prove revenue.
As important as it is to create a diverse and welcoming workplace, getting there isn't always easy. If you're feeling stuck with your DEI initiative, follow these three steps.
CONTENT TYPE: Chart | TOPIC: Search
Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across the board, according to recent research from Conductor.
CONTENT TYPE: Article | TOPIC: Customer Experience
Where do you start when crafting your organization's CX? It helps to know what errors other companies are making. This article outlines three of the most costly mistakes.
CONTENT TYPE: Article | TOPIC: Demand Generation
Price increases don't have to mean your customers' running in the opposite direction. Differentiation and open communication can help. Here are some strategic basics of raising prices.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B firms with sales and marketing performance that has greatly improved over the past year tend to share traits such as relying on good data and having well-aligned go-to-market teams, according to recent research from Dun & Bradstreet.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
New marketing platforms pop up every day, but every shiny new tactic isn't necessarily right for your company. Our second article on panic marketing covers "shiny-object syndrome" and what can be done to avoid it.
CONTENT TYPE: Sponsored Article | TOPIC: Career Management
US starting salaries for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand, according to the 2022 Salary Guide From Robert Half.
2020 and 2021 have been transformative for B2B marketers, and the trend toward digitalization of marketing will continue into 2022, argues this article.
CONTENT TYPE: Infographic | TOPIC: Management
Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon.
CONTENT TYPE: Chart | TOPIC: Management
B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas B2B salespeople say the top area is coordination on target accounts, according to recent research.
Traditional CRM systems are now costing companies revenue rather than increasing it. The solution should be to give AI the baton—because it can help reduce churn and lead to better integration with CX.
If you're having trouble aligning departments or meeting your goals because you're always chasing a new marketing buzzword, you could be panic marketing. This first article of a three-part series defines the term and explains the consequences.
The job market has been highly volatile since the spring of 2020, and the uncertainty for job seekers and employers alike will extend well into 2022. For marketers and creatives—and those seeking to hire them—four trends stand out.
CONTENT TYPE: Webinar | TOPIC: Career Management
Have you struggled to establish a "work-life balance," especially over the past two years? It's impossible to completely separate our work selves from our nonwork selves, but with the right boundaries in place, you can find the harmony and fulfillment you seek.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
As the hybrid workplace becomes more and more common, collaboration among remote workers can be difficult, especially in content creation. A DAM solution can streamline collaboration.
CONTENT TYPE: Podcast | TOPIC: Management
When you create an agency in two days—as Rob Simone did with Summer Friday—you want it to be culturally sustainable. That means focusing on its people.
Great digital CX is the name of the game in B2B right now. So how do you achieve it? It requires a unique combination of the right data, martech, and enterprise collaboration.
The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips.
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