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Welcome to our resources page on Marketing Management - the fine art of leveraging marketing techniques to drive organizational success. Here you can discover valuable insights on trends, best practices, and strategies to develop and maximize the value of your marketing. Develop the tools and techniques to drive your business forward today with our expert resources.
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CONTENT TYPE: Article | TOPIC: Marketing Management
Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
This infographic looks at how generative AI works and how it's being used by marketers. It also explores how generative AI tools could open up new opportunities for marketers in the near future.
Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.
CONTENT TYPE: Article | TOPIC: Career Development
The secret to performing successfully as a CMO—and extending your tenure—is being adaptable to the company's needs. This article provides some suggestions for getting there.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
This third and final article on recurring revenue growth introduces a valuable framework for SaaS companies. Find out how it makes every department's job easier.
Instead of looking at the marketing department as a standalone function, CEOs need to construct a marketing team that benefits all areas of the organization. Here's how.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B marketing teams that outperform their competitors are more likely to have a common plan with Sales, have creative brand activations, and boost budgets in the face of economic pressures, according to recent research.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.
Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.
CONTENT TYPE: Chart | TOPIC: Public Relations
Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.
CONTENT TYPE: Webinar | TOPIC: Marketing Management
Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free, hands-on interactive webinar and discover how to create a stellar marketing ops function.
CONTENT TYPE: Infographic | TOPIC: Career Development
Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management
In this superhero-themed webinar, learn how to do more revenue-generating marketing activities with less—less time, less headcount, and less budget. Kick that marketing kryptonite to the curb and discover how to save the day. Sponsored by Act-On.
CONTENT TYPE: Chart | TOPIC: Communications
As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.
CONTENT TYPE: Article | TOPIC: Event Marketing
You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning.
Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.
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