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  • Marketing Power Partners: How Top Firms Pair AI and People [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The highest performing marketing organizations tend to follow a "Power Partners" model that combines the scale, speed, and intelligence of AI with the judgment, creativity, and emotional intelligence of people, according to recent research.

  • Reduce Stress With a 3x5 Content Strategy Framework

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Too many topics. Too many channels. Too many goals! If you're drowning in complexity, join Lee Densmer for this 3x5 Content Strategy Framework: a simple, immediately executable approach to creating a content program your team can capably run to drive the ROI your executive team demands.

  • How Marketers Are Measuring and Optimizing Ad Creative Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research.

  • 5 Signs You May Be Paying the Hidden Cost of an Outdated Brand

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Is your brand aligned with your business growth? Discover five clear signs your brand is creating friction and when a strategic rebrand can unlock better performance. Read more

  • A Checklist for Building an Effective B2B LinkedIn Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores how to turn your LinkedIn profile, content, and outreach into growth drivers for your business in 2026.

  • Not Just Seen, But Felt: How Experiential Marketing Creates Lasting Impact

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Event Marketing

    Experiential marketing turns events into powerful drivers of trust, engagement, and pipeline growth. Learn how to design, measure, and extend experiences that deliver real business impact. Read more

  • AI Update, May 8, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, May 1. Stay in the know.

  • How AI Is Reshaping Tech Stack Investment [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This infographic looks at which parts of the tech stack are being impacted most by AI, why businesses are cutting or replacing tools, the top barriers slowing the purchase of AI-enabled tools, and how businesses are validating the claims of AI vendors.

  • Your Data Is the Problem: Why Data Readiness Is the Real AI Imperative

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Most AI failures in B2B marketing aren’t about technology—they’re about data. See how poor data quality undermines results and what you must fix before AI can deliver value. Read more

  • Social Media Marketing Fundamentals That Still Drive Revenue

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    It's time to renew social media marketing as a credibility engine, not just a content channel. Join Brooke Sellas for a structured, human-centric approach to social engagement that builds brand credibility and buyer confidence, strengthens brand trust, and supports revenue.

  • Will Agentic AI Optimize Brands Into Oblivion?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Agentic AI can boost performance while quietly weakening your brand. Learn why oversight, governance, and emotional intelligence are critical to sustaining long-term value in automated marketing systems. Read more

  • Search Isn't Dead, but Your Customer Acquisition Strategy Might Be

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    AI, communities, and fragmented journeys are reshaping B2B acquisition. Learn how to build presence, influence decisions, and convert informed buyers in this new landscape. Read more

  • Which AI-Related Buzzwords Resonate With SEO Experts?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Which buzzwords related to AI are SEO thought-leaders using on LinkedIn? How positive is the sentiment? To find out, researchers analyzed the LinkedIn posts of 75 SEO experts that referenced key AI-driven SEO terms.

  • Personalization vs. Customization: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores what differentiates personalization from customization in areas like what they are, who has control, which tools are required, and what the goals are.

  • AI Update, May 1, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since Friday, April 24. Stay in the know.

  • Reframing Agency Procurement (Part 2): Procurement's View and A Joint Framework

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities. Read more.

  • Why US Workers Don't Take All Their Vacation Days [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do take PTO.

  • Designing for ROI: Strategic Planning for More Output, Not More Activities

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Good strategy isn't about doing more; it's about accomplishing more with the fewest actions possible. Join Devin Bramhall to discover how to identify your brand's unique benefits, create high-output execution plans, and break free from the same "to-do list with a timeline" that your competitors run.

  • How Marketers Are Integrating Direct Mail and Digital Experiences

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States.

  • Reframing Agency Procurement (Part 1): The Agency View

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time. Read more.