Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology
Customer loyalty seems harder than ever to achieve, particularly in the wake of COVID-19. But wouldn't it be great if you could improve your customer experience and the success of your business while also ensuring regulatory compliance? Here's how a customer data platform can help. Sponsored by Acquia.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
Digital advertising fraud causes companies to lose billions of dollars in media spend. But how? Here are five common fraud tactics to watch out for.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Everyone knows that automated processes have become necessary for enterprises. But marketing automation isn't only about having the right technologies; it's also about having the right strategy built around what automation means for your brand.
Today's buyers want solutions, but they also want to feel heard and appreciated by the brands they interact with—like yours. Are you harnessing the power of Conversational Marketing to better connect with customers, and drive revenue? If not, now is the time. Sponsored by Drift.
How are your media-monitoring efforts going? Is your team getting all the actionable insights it needs—or does it seem like you're falling behind and you're constantly frustrated with your current solution? If you're considering a refresh, this Meltwater demo offers an under-the-hood look at its monitoring platform. Sponsored by Meltwater.
CONTENT TYPE: Podcast | TOPIC: Content
Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing.
Agile marketing is a good fit for the B2B business environment. So how you do optimize your martech stack for Agile methods? This article has some ideas.
The current data ecosystem is complex. Brands know they have to be on top of it to scale, but they don't understand the landscape most of the time. Here's how media intelligence and mixed media modeling helps pull the curtain back.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations, and their pricing, according to recent research from SharpSpring and Ascend2.
Small business owners say the top benefit of automation is increased productivity and the top drawback is the need for excessive technical support, according to research from Skynova.
The marketing world is abuzz with the benefits of AI and machine-learning, but how do you bring them from theory into practice? Here are seven ways companies are using AI and ML to automate their marketing.
No one can argue the effectiveness of influencer marketing. But what if you could create your own influencer? Here's how digital humans are changing the game.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement
Robust data paired with predictive analytics is essential for modern sales and marketing leaders. It makes it possible to do things we could never do otherwise—even with rooms full of intel-gatherers and decoders trying to interpret data. Here are just a few examples.
Here it comes... OH NO... it's the pitch deck that's been tampered with so many times it's barely recognizable as a presentation! It's the FRANKENDECK! Quickly: here's how to spot one and get it back on track.
With first-, second-, and third-party intent data, marketers have the information they need to better understand their customers. In this first of a two-article series, learn about the types of intent data and methods for obtaining them.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
As a result of the pandemic, many businesses have developed newfound responsiveness and resiliency and are ready to evaluate and optimize their marketing strategies. A marketing maturity framework can help.
Advertising is in the middle of a transformation. Transparency, trust, and privacy are significant concerns; technology proliferation and regulatory changes are happening regularly. It's time to stop wasting money and start tracking your media spend with a media data model.
CONTENT TYPE: Chart | TOPIC: Career Management
Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, according to recent research from Drift.
Having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech outcomes, according to recent research from the CMO Council and KPMG.
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