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  • The Hottest Brands on Twitter in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    From smartphone makers embroiled in copyright battles to stores offering Black-Friday bargains, from investment banks at the center of public scandals to popular Super-Bowl commercials, some brands generated more Twitter buzz than others in 2012—for good and bad reasons—according to data from Topsy.

  • A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this week's episode of Marketing Smarts.

  • Social Marketing Benchmarks: Budgets, Goals, and More

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan Communications and NASDAQ OMX Corporate Solutions.

  • #SocialSkim: Social Media Update, Weeks of December 24 and 31, 2012

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters out there, we even managed to toss in a little future interfacing with smart light. (Don't worry, that'll make more sense as you skim.)

  • Five Ways SMBs Can Track the ROI of Social Media Ads

    Article

    CONTENT TYPE: Article | TOPIC: None

    Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.

  • 2012's Top Search Terms (by Category) and Top Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in the US in 2012, up 33% from 2011 levels, according to a report from Experian Marketing Services, which analyzed the top 1,000 search terms for 2012.

  • Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between marketing and sales.

  • 2013 Marketing Jobs Outlook: Who's Hiring, Must-Have Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from The Creative Group.

  • #SocialSkim: Social Media Update, Week of December 17, 2012

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Deck the halls. This week’s #SocialSkim’s got viral greats and go-homes, Instagram and Twitter updates, and one (just one!) #adventcalendar. It’s also data-rich for your digestive pleasure. Skim for savvy, click to learn.

  • Holiday Travelers Trust Online Travel Reviews

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    CONTENT TYPE: Chart | TOPIC: None

    Growing numbers of Americans say they trust other travelers' reviews of travel experiences shared online and are factoring those reviews into their travel plans in 2012, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA.

  • Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits.

  • How to Tell Your Brand's Story: Four Questions You Must Answer

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer these four questions.

  • Social Media Is a Corporate Blind Spot for B2B Execs

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than one-third (36%) of US executives say they either never consider (7%) or rarely consider (29%) their company's social media reputation when making important business decisions, according to a survey from Zeno Group.

  • Mobile Web, Apps Driving US Social Media Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers continue to spend more time on social networks than on any other category of websites—roughly 20% of their total time online via personal computer (PC) and 30% of their total time online via mobile—according to a report by NM Incite and Nielsen.

  • #SocialSkim: Social Media Update, Week of December 10, 2012

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    In this first of many MarketingProfs #SocialSkim social media news and views to come, we scan the Web to make sure you're up to date on everything happening in the ever-evolving social space. Skim and learn!

  • Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    On average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, or making a purchase) after interacting with a social networking site, according to a survey from ACTIVE Network.

  • Email, Social, and Mobile Are Marketers' 2013 Budget Priorities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on email campaigns in 2013; 51.8% plan to boost spend on social media; and 42.8% plan to up their spend on mobile marketing.

  • The Contentious State of B2B Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A recent content marketing study from MarketingProfs and the Content Marketing Institute found that B2B marketers are uncertain about whether they are effectively using content marketing tactics. This infographic captures and presents some key data from that study, including about budgets, social presence, and content challenges.

  • Four Ways B2B Marketers Can Boost the Value of Their Tweets

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Whether you're looking to move beyond the occasional tweet or you're aiming to further polish your approach, here are some tips for how you, as a B2B marketer, can take full advantage of Twitter as a marketing tool.

  • Top Brands Using Twitter for Customer Support

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the brands listed on the Interbrand Top 100, more than nine in ten (95%) use Twitter and nearly one in four (23%) use it as a customer service platform (i.e., they have a Twitter handle dedicated to customer service), according to a new report by Simply Measured.