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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    Time flies when you're having fun! And as we approach the start of Q4, it's time to start thinking about planning for the new year. Join us for the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026. Sponsored by Cvent.

  • AEO for the CMO: An Actionable Maturity Model

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI has rewritten the rules of brand discovery, and SEO will never be the same. If your marketing team is ready to work with AI-powered tools to make your brand a recommended resource, the powerful AEO Maturity Model framework will get you there. Discover how to transition from SEO to AEO (answer engine optimization). Sponsored by Webflow.

  • B2B Marketing Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    What's next for B2B? Stay ahead of the curve and register now for the B2B Marketing Trends Friday Forum. Four industry experts will share what you need to know about what lies ahead in 2026 and beyond! Sponsored by Wrike.

  • Data Chaos to Clarity: Tackling the Real Business Risks of Bad Data

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Data confidence fuels smarter decisions and stronger ROI. Learn how clean, accurate data can streamline operations, power automation, and unlock growth. Sponsored by Convertr.

  • From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Don't let inconsistent messaging between ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience. Sponsored by StackAdapt.

  • How to Use B2B Video Marketing to Fuel Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more.

  • A Social Media Visibility Checklist for B2B Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality.

  • Why SMBs Hire Marketing Agencies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?

  • From AI Hype to Meaningful Marketing Results: Start With These Three Key Changes

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Many marketers use AI without seeing real results. Discover how to plan strategically and integrate AI for lasting impact. Read more.

  • The Limitations of B2B Email Marketing Benchmarks

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    External benchmarks can distort assessments of your email performance. Learn how best to use external benchmarks along with internal benchmarks to make informed, strategic decisions for improved outcomes. Read more.

  • The Remarkable Growth of Reddit's Ad Revenue

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.

  • AI and the Future of B2B Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research.

  • How Americans Use Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts, according to recent research.

  • Turning Engagement Into ROI: Why B2B Marketers Are Getting Serious About QR Codes at Events

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B marketers are making QR codes a core part of their event strategy to capture data, qualify leads, and boost pipeline growth. Learn how. Read more.

  • B2B Email Marketing Benchmarks and How to Use Them

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Performance benchmarks can be useful, but it's critical to understand their limitations. Chad White shares real-world B2B email marketing benchmarks from different industries, revealing insights on campaign-centric metrics, and ways to stay focused on the metrics that are most important to your business.

  • Account Manager vs. Project Manager: Bridging Two Key Roles Behind Every Successful Project

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Account manager and project manager roles both differ and converge. Discover where responsibilities overlap and how aligning roles can improve communication, clarity, and results. Read more.

  • Three Major Disconnects Between Enterprise CMOs and CEOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research.

  • A Revenue Playbook for the Changing B2B Buyer Journey

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies. Read more.

  • How Generative AI Is Impacting Search Behavior

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.