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  • The Biggest Hurdle to Reaching Hispanics Isn't Language, It's Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's how you can reach Hispanic consumers, who are far less likely to access the Internet from a desktop computer, but more likely to own and use a smartphone, than non-Hispanics.

  • Can Facebook Win the Video Marketing Battle?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The Internet's abuzz with news of the rapid growth of Facebook's video viewership and speculation whether Facebook will topple YouTube. Let's take a look at the numbers and what they mean for marketers.

  • LGBT Consumers: What Marketers Need to Know

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The number of non-Hispanic adults in the United States who identify as lesbian, gay, bisexual, or transgender (LGBT) has risen 30% since 2007, according to a recent report from Experian Marketing Services.

  • How to Use Analytics to Prove the Impact of YouTube Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are people watching your videos? If so, who is watching? And what are they doing after they watch? Here's how to use YouTube Analytics and Google Analytics to understand the impact your videos are having on your business.

  • Top Five Global Trends Shaping the Travel Industry [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To reach this summer's estimated 222 million travelers, the global travel industry must engage travelers offline and online. Here's a look at the top five digital business trends affecting travel this summer.

  • Apple's Core Principles Helped It Regain Its Marketing Mojo (They Can Help You, too)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Apple is a pro at creating buzz around its releases, even when it's been years between major launches. Here's how Apple's focus on three major principles helps it stay engaged with users.

  • The Top US Advertisers Last Year

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Major marketers increased their 2014 US ad spend by just 2% in 2014, according to Advertising Age’s annual report on the nation’s top advertisers.

  • Creating Personas From Your Website Visitors Is a Win-Win for You and Them

    Article

    CONTENT TYPE: Article | TOPIC: None

    To craft better customer experiences, first create customer personas. The online clues on your website can give you the needed info to do so.

  • The Three Keys to Mastering Marketing in Today's Noisy Marketplace

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you get heard above all the noise?

  • How B2B Content Marketers Are Missing the Mark

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and peppercomm.

  • Design Basics of a Winning Website [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Is your website stuck in the past or in need of an update? Here's a look at the essentials of a winning website.

  • Five Things You Should Be Doing With Your Site Search (but Probably Aren't)

    Article

    CONTENT TYPE: Article | TOPIC: None

    When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales.

  • #SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; and why bloggers would rather work with you... not agencies.

  • Marketers, Stop Hesitating and Start Embracing Instagram

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Despite Instagram's immense popularity with consumers, most brands still shy away from using it. Those brands are missing out on a huge opportunity to increase their customer base.

  • How Often Americans Check Their Smartphones

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most smartphone owners in the United States say they check their device multiple times an hour on average, according to a recent report from Gallup.

  • The Apple Watch: A Guide for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Apple Watch has been making a splash with consumers since its launch. For brands, it offers a key moment to make a very personal connection with customers.

  • Modify Your Language to Gain Credibility, Influence, and Relevance With the C-Suite

    Article

    CONTENT TYPE: Article | TOPIC: None

    Would you like to be perceived by the C-Suite as someone with business acumen? As influential, credible, and relevant to business? Of course you do! Who wouldn't? Yet, only 1 in 5 marketers is perceived that way.

  • CMOs' Top Goals and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing Cloud and the Aberdeen Group.

  • The Seven Phases of Effective Presentations: How Not to Bore Your Audience

    Article

    CONTENT TYPE: Article | TOPIC: None

    Preparing for presentations is tough, tedious, and time-consuming, and the cardinal rule once you're in the room is to engage those in your audience—not put them to sleep. These seven tips should help.

  • Four Ways a Cross-Channel Identity Helps Your Bottom Line

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumers are taking a circuitous path to purchase, and getting to know them in a single channel is not good enough. You must know them at every point of interaction.