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  • Four SEO Tips to Apply to Your E-Commerce Website Today

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    The success of an e-commerce store can be determined by whether it generates enough quality traffic that ultimately turns into sales. SEO can effectively drive traffic for all websites; e-commerce, however, presents unique challenges.

  • Four Ways for SMBs to Successfully Apply Marketing Operations

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the world of marketing operations (MO), words like "enterprise" and "scale" are common, but we rarely hear "small business" enter the conversation. Ironically, small and midsize businesses (SMBs) need MO the most if they are to grow into the company they want to be.

  • It's Time to Take Content Marketing Automation Seriously

    Article

    CONTENT TYPE: Article | TOPIC: None

    Have you considered automating your content marketing? Content marketing automation takes traditional content marketing tasks and automates them to save you time and money.

  • Cyber Monday and Black Friday Paid Search Keyword Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most paid search advertising related to Cyber Monday occurs before the actual day, according to recent research from AdGooroo.

  • The New Moment of Truth: Beyond the Buy Button

    Article

    CONTENT TYPE: Article | TOPIC: None

    The step of the customer journey between the purchase and the delivery of a product is incredibly valuable. It's the New Moment of Truth, a critical touchpoint that can make or break a customer's loyalty.

  • A Guide to Contextual Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing.

  • B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Speakers and B2B marketers stopped by to chat with Marketing Smarts host Kerry O'Shea Gorgone in Boston at the MarketingProfs B2B Forum. All guests discuss three things: what they want to master in 2017, their favorite social network for B2B (you'd be surprised), and what they think is going to disrupt the B2B space. Collective smarts from the premiere conference on B2B marketing!

  • The Most Shared Brand Blog Posts: Length, Language, and Title Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven.

  • Five Solid Reasons for Adopting Video Chat at Your Company

    Article

    CONTENT TYPE: Article | TOPIC: None

    Boost your company's productivity and keep costs down by using video chat. Check out these reasons why using video regularly at your company makes sense.

  • The Ultimate Homepage Planning Checklist [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Where to begin when planning a website? Easy: the homepage. But what to put on that homepage? Suddenly, decision-making is not so easy. This infographic can help make that process less overwhelming.

  • Three Ways Marketers Can Tell Their Stories Across Multichannel Touchpoints

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The digital, multi-device era has disrupted traditional brand storytelling—fragmenting story plots and making genuine engagement rare. But here's how brands can still tell captivating stories that bridge channels and devices.

  • The Top 20 Content Marketing Influencers of 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets?

  • 10 Ways to Make Facebook Your Most Powerful Event-Promotion Tool

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the most effective B2B marketing tactics you can use.

  • What Can Help You Prove the Success of Your Company's PR Investment

    Article

    CONTENT TYPE: Article | TOPIC: None

    Need to convince company higher-ups to invest more in PR? Here's some help for proving your PR efforts are worth more than they think.

  • The 10 Most Valuable Global Brands in 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Apple, Google, and Coca-Cola are the most valuable brands in the world this year, according to recent research from Interbrand.

  • Trick or Treat Your Way Into Halloween Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next year).

  • Three Ways Marketers Can Master Strategic Word-of-Mouth

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Positive word-of-mouth (WOM) has long been documented as a powerful growth tool. The good news: unlike our B2C brethren, we B2B marketers can strategically manage WOM. Here are three ways to ensure word-of-mouth skews positive.

  • #SocialSkim: Twitter Kills Vine, Instagram Tests Live Video, Facebook Bulks Up for Businesses

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter, Pinterest suffer cyberattack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook.

  • Stop Ignoring the Opportunities for Cross-Selling and Upselling

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sales and marketing professionals primarily focused on customer acquisition often overlook one important area of sales potential: cross-selling and upselling to current customers.

  • How Many TV Channels Do People Actually Watch?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from Nielsen.