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  • Hiding in Plain Sight

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger David Reich discusses how companies should be reached easily in today's social world.

  • Marketing's Missing Link

    Article

    CONTENT TYPE: Article | TOPIC: None

    Perhaps because the difficult economic climate has forced marketers into a more tactical mode, with leaner teams trying to execute more with less, marketing strategy has taken a back seat. Whatever the reason, the lack of a strategy has huge implications on an organization's marketing effectiveness.

  • Eight Ways to Improve Your Site Search and Capture More Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you're marketing an e-commerce, informational, or B2B site, your site search is a critical feature of your site and deserves your time and attention. And by making some small improvements to your site search, you can reap higher conversion rates, more leads, and happier repeat customers.

  • URGENT: Bussiness moneys for you Dear, sir!! A Reformed Spam Writer Helps You Stay Out of the Junk Folder

    Article

    CONTENT TYPE: Article | TOPIC: None

    About 10%-20% of all emails you send—even to people who requested them—will get accidentally routed to the junk/spam folder. What about that other 80%-90%? Those emails may not be spam, but they will have definitely broken some of these six rules for avoiding a one-way trip to email oblivion.

  • On Twitter, Popularity Does Not Mean Influence

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Even though a Twitter user may have a large following, his or her influence on Twitter is more strongly associated with engagement rather than numbers of followers or retweets, according to new research from the Hewlett-Packard Social Computing Lab.

  • 3 Questions About Micromarketing: Getting Big Results by Thinking Small

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ann Handley interviews Greg Verdino, author of "Micromarketing" and MarketingProfs speaker, about his book.

  • Enough About Me, Let's Talk About You: 4 Steps to Better Listening

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo discusses how companies can stop talking only about themselves and focus more on their customers by following four simple steps.

  • Email, Intranet Top Tools for Engaging Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email and an organization's intranet are the most important communication tools for organizations to engage employees and foster productivity, but a growing number of employers now use social media to distribute company news to their employees, according to a study from the International Association of Business Communicators (IABC) Research Foundation and Buck Consultants (an independent subsidiary of Xerox).

  • SocialTech 2010: 3 Other Social Networks for B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap shares three other social networks for B2B marketing: SlideShare, StumbleUpon and YouTube.

  • Active Twitter Users Most Influential Online Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What happens on Twitter doesn't just stay there: Active Twitter users—those who use Twitter on a daily basis—are three times more likely than other online consumers to produce a wide range of influential online content (blog posts, articles, and product reviews) that affect a brand's reputation, according to a survey from ExactTarget and CoTweet.

  • Tech-Gadget Census: Which States Own What

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The New York metro area has the highest per capita ownership of emerging technologies (iPads, netbooks, smartphones, and Blu-ray players) in the US, whereas the Phoenix metro area has the highest ownership of older gadgets, such as VCRs and CRT (cathode ray tube) TVs, according to a survey from Retrevo.

  • 5 Tips for Email Marketing Deliverability

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Maria Pergolino shares her top five tips for email marketing deliverability.

  • 3 Ways to Handle the Unpredictable Behavior of the B2B Buyer

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Michele Linn compares the unpredictable behavior of a B2B buyer and the behavior of preschoolers.

  • Mobile Social Networking Takes Hold

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Smartphones have become an integral part of Twitter and Facebook use: 33% of smartphone owners who use Twitter say they read tweets primarily via their smartphone, and 33% of such consumers send tweets primarily via their mobile device, according to a survey from Compete.

  • The Science Behind Moving from Clutter to Clarity

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch describes how businesses can move from clutter to clarity and, by providing less choices, actually improve sales.

  • How to Use Direct Mail to Drive Targeted Website Traffic

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you want to drive traffic to your website, which media should you use? Too many people suffer from an "oil and water" mentality when it comes to mixing online and offline media. But they work well together. And when you need to drive online traffic, an integrated approach can often work wonders.

  • Five Reasons Why Deep Links Help—Not Hurt—Your Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    Historically, companies that monitor links to their websites haven't looked kindly upon inbound "deep links"—links to site pages other than the homepage or other top-level pages. But the truth is that deep links can actually be really good for a website. Here are five benefits they provide.

  • Marketing Dashboards: Great Investment or Huge Expense?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing dashboards are all the rage. Perhaps because every other management function has a dashboard, VPs of marketing feel they need to have one, too. Or maybe because dashboards can be a great tool to help you manage your business processes. But it is entirely possible you could be deploying a useless software-based tool.

  • How to Demonstrate and Deliver Lead-Nurturing ROI

    Article

    CONTENT TYPE: Article | TOPIC: None

    Lead nurturing has high potential value when your acquisition programs have generated responses from interested prospects, but those prospects are not yet ready to buy. The 2010 Lead Generation Marketing ROI Study found that six in 10 lead generation marketers (58%) agree that nurturing stalled leads is under-funded relative to the potential value.

  • Customer Acquisition Top Marketing Priority

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Large reductions in marketing budgets contributed to dismal sales performance in 2009, but companies are fighting back: Over three-quarters (72.5%) say they are increasing their marketing budgets in 2010, and over 9 in 10 cite customer acquisition as their top marketing objective in the next 12 months, according to a survey from CSO Insights.