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  • What Marketers Need to Know About Millennials and Print

    Article

    CONTENT TYPE: Article | TOPIC: None

    The more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This tendency is especially noticeable in a demographic you'd least expect to behave this way.

  • Why Consumers Abandon E-Commerce Shopping Carts

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The top reason consumers abandon shopping carts on e-commerce sites is that they're just browsing and researching, which is followed by issues with shipping as a reason,, according to recent research from Salecycle.

  • Top 4 Things You Should Know on Your Journey to Content Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Finding your way to content marketing success is not always easy. Here are four lessons and a few secrets to help you on your journey.

  • Bringing Adtech In-House: Success or Stress for Brand Marketers?

    Article

    CONTENT TYPE: Article | TOPIC: None

    A growing number of marketers believe that bringing adtech and martech solutions in-house is the way to go for improved cost-effectiveness, transparency, and access to data. But does it make sense for your organization?

  • Brand Engagement for B2B: Avenue CEO Bob Domenz on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Avenue CEO Bob Domenz discusses brand activation and engagement for B2B organizations.

  • The Most Loved, Fun, Relevant, Engaging, Social, and Helpful Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States, according to recent research from Accenture Interactive and FJORD.

  • Five Small Business Marketing and Retention Trends and Ideas for 2017

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ideas as you finalize plans for the coming year.

  • Supercharge Your Email Marketing With Phone Calls

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email remains one of the most effective ways to drive sales and build lasting customer relationships. But marketers are in a constant battle to improve deliverability and engagement. What to do? Email, meet phone call...

  • Holiday Marketing Campaigns: 'Tis the Season for Pinterest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Pinterest users tend to shop much more than the general public, and 67% of them admit to using Pinterest to plan for the holidays. Here's what you need to know to take advantage.

  • How Consumers Use Amazon: Device, Search, and Purchase Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 41% of Amazon customers say they use a mobile device (smartphone or tablet) most often to make purchases on the site, according to recent research from Feedvisor.

  • Tips for Onsite Content Optimization With a Human Touch

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character limit guidelines for optimization.

  • What Smart, Successful Local Businesses Do to Attract Holiday Travelers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, just a few small improvements to your online presence can make a huge impact.

  • What Email Marketers Can Do to Stop Unsubscribes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers say providing an option to receive emails less frequently is the most effective thing marketers can do to stop unsubscribes, according to recent research from Mapp.

  • Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.

  • #SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes with "Instant Gaming" platform; WhatsApp tests its version of Snapchat Stories; five top-notch Instagram tools for businesses; and much more...

  • How to Manage Your Google Search Console Like a Pro

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and how to deal with them.

  • Six Content Performance Metrics You Can't Live Without

    Article

    CONTENT TYPE: Article | TOPIC: None

    Publishing content and hoping it's getting you results is one thing, but how can you actually measure the performance of your content? This article outlines six metrics that will help you effectively track content effectiveness.

  • The Gift Preferences of Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most businesspeople say gifts given by employers and external contacts for personal milestones are more meaningful than gifts given during the holidays, according to recent research from Alyce.

  • Links, the Ranking Factor That Real Estate (and Other) Websites Ignore

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Various ranking factors contribute to ranking your website and content high in search results, but the one that is seemingly ignored among them is consistently identified as the one with the biggest impact: links.

  • Five Ways Marketing Analytics Is Broken (and How to Fix It)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Tired of spinning your wheels trying to see whether your marketing is working? The time and effort marketers spend on building reporting instead of analyzing results is a persistent issue. It's a tough cycle to break, and most marketers aren't sure where to begin.