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  • Brand It Like Beyoncé

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Beyoncé is a shining example of how a public figure and a brand can intertwine. But it's not just individuals who can learn a great deal from the renowned and meticulously built Beyoncé brand; companies can, too.

  • #SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ways B2Bs should be using Snapchat and Instagram; and much more...

  • Complacency May Be Ruining Your B2B Customer Relationships

    Article

    CONTENT TYPE: Article | TOPIC: None

    Complacency is the most common way that B2Bs destroy relationships with their customers. But B2Bs can learn a lot from successful B2Cs about keeping customers happy and satisfied.

  • The 20 Most Popular Halloween Costumes by Paid Search Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo.

  • Here We Grow: Four Tips to Scale Localized Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's exciting to be part of a growing business. But growth can also be stressful, especially for Marketing. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it.

  • How to Operationalize Your Customer Journey Map

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented within your organization?

  • Five Things You Need to Know About Ad Agency Kickbacks

    Article

    CONTENT TYPE: Article | TOPIC: None

    US ad agencies unethically padded their profits with secret rebate schemes, according to a recent report by the Association of National Advertisers. Here's a look at other findings and takeaways for marketers.

  • How Google Search Has Changed in 2016 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, according to recent research from Searchmetrics.

  • Marketing's Important Role in Accelerating Sales to Large Buying Groups

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Just five years ago, in small-to-midmarket companies, 1-2 people were typically involved in the purchase decision. In recent years, that trend has shifted; now, 3+ people must approve purchases, even those below $50,000.

  • Product Marketing: Exclusivity Doesn't Always Mean a Big Price Tag

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most people like to feel part of an exclusive club. The brands that understand that desire can inspire people to both buy their products and adopt them as part of a personal lifestyle.

  • How to Avoid Losing Millions to Ad Fraud: Forensiq's Amit Joshi on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Amit Joshi, director of product and data science at tech company Forensiq, explains the different types of ad fraud and how marketers can help detect and prevent ad fraud from siphoning off marketing dollars.

  • 2017 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing more time—to ensure even better results via longer-term planning.

  • Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your work. The trouble is, many marketers ignore at least some of those principles.

  • How to Create Eye-Catching and Effective Headlines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Well-written headlines have the power to pull in customers to peruse your content and purchase your products. Before you write one, check out the following tips.

  • Why TV Is the Most Effective Channel for Drive-to-Web Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    Brands should continue looking to the power and uniqueness of DRTV on-air efforts to educate customers quickly while pulling in visitors across multiple online channels.

  • The Email Habits of White-Collar Workers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    White-collar workers say they are spending 17% more time this year checking email, on average, compared with last year, according to recent research from Adobe.

  • Three Strategies for Involving Customers in New Product Development

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're not identifying your customers' needs for new product development, you may want to reconsider. Here's why, along with three ways to involve customers.

  • The 3 E's of Brand Admiration (and How Marketers Can Foster Them)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Enablement. Enticement. Enrichment. Those three E's are the very foundation of brand admiration. And they are important for any brand in any industry. So how should they be fostered?

  • The Best Days and Times to Post on Five Major Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The most effective days and times for brands to post on social media vary significantly by network, according to recent data from TrackMaven.

  • Six Steps to Creating a Successful Infographic for Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started.