Marketers, we want to hear from you! Take the Survey

The most effective days and times for brands to post on social media vary significantly by network, according to recent data from TrackMaven.

Its report was based an analysis of 17.5 million social media posts made by 17,737 brands on Twitter, Facebook, LinkedIn, Instagram, and Pinterest.

Brand posts made to Instagram garner the most engagement (likes, comments, etc.) at 7 PM EST, on average, and on Fridays, the analysis found.

Brands' Pinterest pins also perform best on Fridays, though they register the highest engagement levels around 1 AM EST.

In contrast, brand LinkedIn posts perform best at 9 AM EST and on Wednesdays. Brands' Twitter posts and Facebook posts both garner the most engagement on Thursdays.

The best days and times to post to social media also varies significantly by industry, the analysis found.

For example, the most effective day and time for aviation brands to tweet is at 1 PM EST, and on Fridays, whereas for marketing and advertising firms it is 4 PM EST and on Thursdays.

To see industry-specific data for 75 verticals, check out the full report.

About the research: The report was based an analysis of 17.5 million social media posts made by 17,737 brands on Twitter, Facebook, LinkedIn, Instagram, and Pinterest.

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji