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  • How Small Businesses Are Using Social Media [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly half (47%) of small businesses do not actively use social media, and 25% say they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch.

  • Four Tips for Turning Employees Into Strategic Content Creators

    Article

    CONTENT TYPE: Article | TOPIC: None

    A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.

  • The Rise of Marketing Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The marketing automation industry is booming! Here's a look at its rise and reasons for its popularity.

  • Visual Marketing: Top Tactics and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Professional photography is the best-performing visual content type, according to a recent survey of marketers by Digiday and Chute.

  • 2 Million Blog Posts Are Written Every Day, Here's How You Can Stand Out

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.

  • Different Generations' Favorite Tech Devices and Services

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Millennials, Gen Xers, and Baby Boomers consider the smartphone their favorite tech device, whereas seniors are most fond of flatscreen TVs, according to a report from Deloitte.

  • How to Test Your Email Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Test your emails to find out the best way to engage your subscribers and develop your email channel.

  • How to Measure the Success of Your Guest Post or Article

    Article

    CONTENT TYPE: Article | TOPIC: None

    Guest-blogging is one of the most effective and widely used methods of gaining exposure via sites other than yours. But measuring the effectiveness of a guest-posting campaign is where most go wrong.

  • #SocialSkim: A Tool for Avoiding Twitter Gaffes, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck tool that may help prevent gaffes—like carelessly publishing personal tweets on your business account. Skim to stay in check.

  • The State of Woman-Owned Businesses in 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Women business owners are optimistic about the year ahead for both their own companies and the overall US economy, according to a recent report from the National Association of Women Business Owners (NAWBO) and Web.com.

  • Five Proven Elements of B2B C-Suite Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will position your marketing in a way that builds trust.

  • Don't Run From Online Ratings: Four Tips for the Age of Transparency

    Article

    CONTENT TYPE: Article | TOPIC: None

    The reality is you can't run a business without having someone providing an online rating, review, or comment. It's an expectation in the age of transparency.

  • The Costs and Benefits of Being a Small Business Owner [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 56% of small business owners say they feel as if they can never be away from their company, and just over half (51%) say they don’t have time to focus on themselves, according to a recent report from Constant Contact.

  • 15 Years of MarketingProfs: Founder Allen Weiss Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    MarketingProfs founder Allen Weiss shares the story of how he founded the company, how it's evolved over the past 15 years, and what role mindfulness plays in effective marketing.

  • The Six Key Players on Your Content Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Taking content marketing from theory to reality can prove complex, time- and resource-prohibitive, and, when not done well, ineffective. That's why you need a crack team with these six key players on it.

  • Phablets More Than Triple Share of Active Users

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Phablets—mobile phones with screen sizes between 5" and 7"—have had a significant impact on the global device market in the past year, according to a recent Flurry from Yahoo report.

  • The Seven Most Efficient Marketing Techniques for Growing an E-Commerce Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you are new to the e-commerce game or you've been selling online for years, there is always room for growth. And these seven tactics are the best way to achieve that growth.

  • 21 Tips for Unlocking Your Creative Genius [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Need some marketing inspiration? The following infographic is packed with tips to boost your creativity.

  • The State of Google Universal Search Integration

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 79% of all keywords return search results that include at least one Google Universal Search (AKA blended search) element—the additional snippet of media and information that accompanies traditional results—according to Searchmetrics.

  • Five Incredibly Specific Tactics for Writing Enchanting Copy

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; however, vague advice like "talk benefits" and "use your own voice" won't cut it.