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  • The ROI of AdWords Spend for B2B Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What is the return on investment for B2B companies when they spend on Google AdWords search advertising?

  • The Biggest Challenges of Video-Based Learning

    Article

    CONTENT TYPE: Article | TOPIC: None

    Planning on a video to educate your customers or employees? Then you'll need to be aware of the following problems associated with video-based learning.

  • The (Marketing) Maven

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    "At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

  • The (Marketing) Maven

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    "At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

  • 2Q16 Email Deliverability Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path.

  • How to Build Your B2B Marketing Empire From the Ground Up

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What do the Statue of Liberty, Ancient Egypt's pyramids, the Eiffel Tower, and other iconic historical structures have in common? And what does that have to do with B2B marketing?

  • What Augmented Reality, Virtual Reality, and Gaming Mean for Reward Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Pokémon Go craze demonstrates people's thrill over chasing something down for a reward. So, what lessons about reward marketing can you learn from augmented reality and virtual reality gaming?

  • Top 7 Reasons Creative Directors Need Digital Asset Management

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    From time savings and increased productivity to usage rights, asset protection, and more, DAM's day as an essential tool for creative directors has arrived. The rewards are plentiful, and the risks of not investing in it are too great to ignore.

  • #SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook again grabbed headlines—this time with an app for teens only. Also: what Facebook plans to take over next, why the Olympics indicate a big shift toward live-streaming, and how to gauge whether your Facebook ads led to offline purchases.

  • The 10 Tech Companies With the Best Reputations

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from the Reputation Institute.

  • PR People: Focus on These Five Areas Instead of Branding

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many of today's PR professionals are too focused on brand awareness, the ROI of which is hard to prove. Instead, PR pros should focus on these areas, which can be tied back to ROI.

  • Marketing Video: How to Rise Above the Social Media Noise

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    Everyone is on social media. And that's not (much of) an exaggeration. But with that many users comes a lot of extra noise. So how do you rise above it and grab your audience's attention?

  • YouTube Film School for Marketers: The Scrappy Upstart's Cheat Sheet for High-Quality Video Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you don't have video experience, video marketing can be intimidating. But it doesn't have to be. Here's a cheat sheet to get you started making great videos for YouTube.

  • The Most Effective Digital Lead Generation Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.

  • Five Reasons to Hold Off on Virtual Reality Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Everyone's talking about how marketers can use virtual reality (VR) in their campaigns, but is this new trend going to benefit your business?

  • Monitoring Customer Experience: A Holistic Approach for Business Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customers of businesses that don't focus on good customer experience are leaving in droves. Here's how to monitor customer experience and why a more holistic approach to doing so will benefit both your business and your customers.

  • Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, and what marketers can learn from successful eBay sellers.

  • Who Is Responsible for Marketing Technology Purchase Decisions?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu.

  • Hit the Major Leagues With Your Account-Based Marketing Dream Team [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Account-based marketing helps you increase engagement with targeted accounts and boost your business. Check out these tips for hitting a home run with your ABM.

  • Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content curation builds trust and credibility for your brand because it keeps customers informed. You can communicate industry news, trends, how-to tips, or whatever your business goals dictate. Here's how to get started.