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  • Four Ways to Market to Millennials (Without Underestimating or Patronizing Them)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most marketers act like they have to create gimmicky and childish campaigns to reach Millennials. But building customer relationships with Millennials can be as simple as following these basic principles.

  • How to Play the Game of Content Land and Win [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Take a journey through the world of content visualization, and find out which method may work best to captivate your audience.

  • Eight Missed Opportunities in Your B2B Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What really motivates buyers to act? When using content, many B2B companies struggle to engage buyers. Here are eight engagement tactics that work, according to research, but marketers use them too infrequently.

  • How Far Consumers Travel to Make Everyday Purchases

    Chart

    CONTENT TYPE: Chart | TOPIC: None of the above

    Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development.

  • Three Strategies That CPG Marketers Can Learn From the World of Entertainment

    Article

    CONTENT TYPE: Article | TOPIC: None

    Entertainment marketers are masters at grabbing an audience's attention in a split second with just one image, clip, or tweet. They do so by focusing their marketing on these three strategies.

  • Buyer Personas: How Much Detail Is Too Much?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we really need to know about our prospects to motivate them to respond.

  • Marketers' Top Work Motivators, Productivity Killers, and Office Irritations

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Why do marketers work? What keeps them motivated? To find out, Workfront surveyed 202 marketers who work for US companies with more than 500 employees.

  • Unwrapping the 2016 Holiday Shopping Experience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Consumers have high expectations of retailers during this holiday season. Here's a look at what they want and ideas for meeting their expectations.

  • Gamification Can Help You Successfully Reach Millennials

    Article

    CONTENT TYPE: Article | TOPIC: None

    Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right.

  • #SocialSkim: Instagram Paves Path to E-Commerce, Twitter Builds Bots: 13 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; co-founders of Vine change course with new livestreaming app; Facebook adds Snapchat-esque effects and masks; and much more...

  • Four Ways to Take Full Advantage of Email Marketing With Advanced Analytics

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.

  • What Motivates, Challenges, and Infuriates Office Workers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The number of workers in the United States who say they experience conflict with other teams in their office has risen over the past two years, according to recent research from Workfront.

  • Four SEO Tips to Apply to Your E-Commerce Website Today

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    The success of an e-commerce store can be determined by whether it generates enough quality traffic that ultimately turns into sales. SEO can effectively drive traffic for all websites; e-commerce, however, presents unique challenges.

  • Four Ways for SMBs to Successfully Apply Marketing Operations

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the world of marketing operations (MO), words like "enterprise" and "scale" are common, but we rarely hear "small business" enter the conversation. Ironically, small and midsize businesses (SMBs) need MO the most if they are to grow into the company they want to be.

  • It's Time to Take Content Marketing Automation Seriously

    Article

    CONTENT TYPE: Article | TOPIC: None

    Have you considered automating your content marketing? Content marketing automation takes traditional content marketing tasks and automates them to save you time and money.

  • Cyber Monday and Black Friday Paid Search Keyword Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most paid search advertising related to Cyber Monday occurs before the actual day, according to recent research from AdGooroo.

  • The New Moment of Truth: Beyond the Buy Button

    Article

    CONTENT TYPE: Article | TOPIC: None

    The step of the customer journey between the purchase and the delivery of a product is incredibly valuable. It's the New Moment of Truth, a critical touchpoint that can make or break a customer's loyalty.

  • A Guide to Contextual Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing.

  • B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Speakers and B2B marketers stopped by to chat with Marketing Smarts host Kerry O'Shea Gorgone in Boston at the MarketingProfs B2B Forum. All guests discuss three things: what they want to master in 2017, their favorite social network for B2B (you'd be surprised), and what they think is going to disrupt the B2B space. Collective smarts from the premiere conference on B2B marketing!

  • The Most Shared Brand Blog Posts: Length, Language, and Title Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven.