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  • A Four-Step Framework for Winning Complex OEM Buying Committees

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Winning technical OEM deals requires more than a superior product. Learn how to map stakeholders, tailor messaging, and equip sales to navigate complex buying committees effectively. Read more.

  • The 'Data Mirage' Affecting B2B Performance Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Issues like inflated signals, AI noise, and disconnected tools are combining to create a "data mirage" that's hampering B2B performance marketing effectiveness, according to recent research.

  • How Many Marketing Emails and Texts Is Too Many?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What volume of emails and text messages do people consider to be "too much" from a brand? To find out, researchers surveyed 6,000 consumers in Australia, Canada, New Zealand, the United Kingdom, and the United States.

  • Stop Chasing Growth: Remove the Three Barriers to Building Brand Preference

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Growth in professional services firms comes from earning brand preference. Learn how strategy, commercialization, and culture must align to demonstrate expertise, deliver results, and build lasting client trust. Read more.

  • What Recruiters Are Seeing as AI Transforms Marketing Teams

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    AI isn’t taking marketing jobs—it’s changing what great marketers do. Discover how hybrid roles, human skills, and smarter hiring define success in the AI era. Read more.

  • The State of Digital Agencies: Revenue and AI Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most digital marketing agencies don't think the health of the industry is very good right now, but most also expect revenue to increase this year, according to recent research.

  • Why Human-First Marketing Matters [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores how focusing on people's needs, language, and context can turn engagement into loyalty and action.

  • Demand Generation Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

    There are a lot of moving parts to demand generation—and now we need to add in being AI-ready. Join three demand generation marketing experts for actionable and effective ways to fortify your demand gen programs in 2026. Sponsored by Convertr.

  • AI Update, February 13, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since the workweek ended February 6. Stay in the know.

  • AI-Ready or Not: Why Readiness Is the New Marketing Superpower

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI readiness—not simply AI adoption—is the key to unlocking great marketing results with AI tools. Is your team using these tools to their potential, or are you stuck with outdated tech and processes? Discover the secrets to being AI-ready in this free webinar. Sponsored by Storyblok.

  • How Data and Creativity Are Reuniting to Transform Digital Ads

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Data-driven ads are losing their edge. Learn how performance-creative strategies blend data and creativity to engage audiences, optimize campaigns, and drive measurable results. Read more.

  • The Top 50 US Podcasts in 4Q25 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Joe Rogan had the most listened to podcast in the United States in the fourth quarter of 2025, according to quarterly rankings from Edison Research.

  • The Rising Costs of Corporate Events

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research.

  • How to Stand Out in the Age of AI Distrust

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI-fueled content has created noise and skepticism. Discover why trust, perspective, and storytelling now define effective B2B marketing and sales—and how they drive growth. Read more.

  • 6 Steps to Kill 80% of Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Too much content is hurting enterprise marketing performance. Learn how to audit ruthlessly, repurpose winners, and focus on quality to drive real impact. Read more.

  • Programmatic Ad Budget Trends for 2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore.

  • The 50 Strongest Global Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings.

  • AI Update, February 6, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since the workweek ended January 30. Stay in the know.

  • 3 Ways Brand Control Breaks in the Zero-Click Era

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

    Do you know what your brand perception is—or what it may be costing you? Discover three ways traditional brand management is failing to keep up with AI and how global brands are building and maintaining trust and credibility in this fireside chat with Q&A. Sponsored by Papirfly.

  • How AI Adoption Varies by Country [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which countries have the greatest share of adults using AI-powered tools? To find out, Visual Capitalist examined global AI adoption data from Microsoft.