Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Friday Forum | TOPIC: Content
Do you ever wish you had a secret content-marketing sauce? Don't we all! The ability to create effective, personalized content—especially at scale—often feels daunting. Sponsored by Aprimo.
CONTENT TYPE: PRO Webinar | TOPIC: Branding
SESSION 2 of 4: Social media algorithms promote posts with high community engagement. So if you want to boost your social engagement, reach a wider audience, and build brand trust, start a conversation. In this second event of our Building Brand Trust Through Social Media Working Webinar Series, Zontee Hou will show you how to get your posts in front of more eyes and increase your audience organically.
CONTENT TYPE: Podcast | TOPIC: Content
Business adviser and author Bob Wiesner shares his insights on how to create stronger B2B case studies. He explains why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more.
CONTENT TYPE: Article | TOPIC: Demand Generation
B2B buyers' behavior has shifted, particularly in e-commerce. Let's explore four fundamental ways to step up your B2B e-commerce game.
CONTENT TYPE: Infographic | TOPIC: Management
Changes in the workforce are transforming what motivates employees. This comprehensive infographic delves into how employers can win the hearts and minds of today's workers by using both tried-and-true and cutting-edge techniques.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year in 2022, according to recent research from WARC Media.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The metaverse isn't going to remain science fiction for long. How will it change the way B2B marketers operate? This article offers a few ideas.
CONTENT TYPE: Article | TOPIC: Branding
Your website often makes your brand's very first impression. To make sure it's a good one, conduct a thorough brand audit. Here's how.
CONTENT TYPE: Chart | TOPIC: Career Management
Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers?
CONTENT TYPE: Infographic | TOPIC: Career Management
This infographic explores the backgrounds of 20 CMOs at leading brands, including JPMorgan Chase, Snap, McDonald's, Salesforce, and TikTok.
CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology
Learn how businesses are using CXA (Customer Experience Automation) to increase customer engagement by up to 90% and sales effectiveness by up to 94%. Sponsored by ActiveCampaign.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
Many B2B marketers struggle not only to show results from their digital advertising campaigns and SEO efforts but also to understand how to maximize their ROI for each. In this free webinar from Northwoods, learn how to effectively do both and take your PPC and SEO strategy to a whole new level. Sponsored by Northwoods.
SESSION 1 of 4: B2B social media can feel mysterious and random. How does one account gain traction while another fails to hit the mark? In the first event of our Building Brand Trust Through Social Media series, you'll learn what types of content your audience wants and how repurposing your best content can boost your social media success.
CONTENT TYPE: Podcast | TOPIC: Branding
This chat with Mitch Duckler is about brand, and even more important, about creating an indispensable brand. Learn what a successful brand looks like and why extending your brand may be the next right move.
This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with leads—and when you should be nurturing them instead.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic explores 25 tips for optimizing your Twitter profile, finding the most effective content for your tweets, and boosting reach.
CONTENT TYPE: Article | TOPIC: Career Management
Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.
Marketers are storytellers, and storytellers create character sheets to ensure they know their fictional cast members inside and out. The marketing equivalent? Buyer personas. Here's why they work and how to create them.
CONTENT TYPE: Chart | TOPIC: Branding
Apple is the most valuable brand in the world and is on track to become the first trillion-dollar brand, according to recent research from Kantar BrandZ.
Average salaries for digital marketing professionals in the United States have jumped by nearly a quarter over the past three years, according to recent research from MarTech and Chiefmartech.
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