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CONTENT TYPE: Infographic | TOPIC: Marketing Content
This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your firm's unique value proposition, and ensuring content accessibility.
CONTENT TYPE: Video | TOPIC: Customer Experience
In this episode, guest Mark Schaefer delves into the powerful role of communities in the future of marketing strategy.
CONTENT TYPE: Article | TOPIC: Branding
Each type of marketing video has attributes that make it better at some tasks than others. Whiteboard videos excel at engaging and concisely conveying lots of information. But, with the right visual and production elements, they can also be great for branding.
CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence
Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.
CONTENT TYPE: Article | TOPIC: Public Relations
Radio and podcast appearances can be powerful ways to spread your message to an audience of avid listeners who might convert into potential leads. But you have to know how to tailor your message to audiences that listen to these types of shows. These useful tips will help.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic examines online user behavior through the amount of data generated and consumed every minute across high-traffic platforms and popular applications, such as ChatGPT, Instagram, and Venmo.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Content professionals at businesses say the biggest challenges they face are keeping up with the demand for content and allocating enough budget for content, according to recent research.
In this episode of the Marketing Smarts Live Show, guest Allen Adamson delves into the importance of adapting your to changing times. Titled "A 'Brand Differentiation Through Experience Innovation' Conversation," the episode offers valuable insights for businesses looking to thrive in dynamic environments.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
"What should I keep in-house, and when should I use an agency?" That marketing and advertising dilemma may be one of the most persistent. And the decision can be hugely consequential. Here's how to weigh your options.
These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Martech
Marketers are well aware that artificial intelligence and the metaverse have the potential to be transformational technologies. What's less well known is that these powerful tools are incredibly demanding on the datasphere.
CONTENT TYPE: Video | TOPIC: Artificial Intelligence
Marketing Smarts podcast and live show guest Christopher Penn, together with host George B. Thomas, discusses data science as well as what AI means for marketing, how to implement machine-learning, and how to think like a data scientist.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.
Recruiting professionals for qualitative research can be challenging, particularly if your candidates are in the ever-changing tech industry. Try these tactics.
CONTENT TYPE: Podcast | TOPIC: Email Marketing
Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and more.
This infographic delves into the differences between website subdomains and subdirectories and looks at how each impacts SEO.
Some 61% of marketers expect business will improve in 2024 and 41% of believe their marketing budgets will increase next year, according to a recent survey.
In this episode, guest David Greenberg, CMO of Conversica, delves into how AI can be integrated into everyday work processes. If you're a fan of fascinating statistics and you're eager to learn how to enhance your marketing, check it out.
Looking for a new B2B marketing agency? This article will help you understand what goes on behind-the-scenes at an agency when your brief goes out.
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