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CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing
If you've hosted lead-generation webinars, you know how challenging it can be to attract the right audience to register—and to show up! But when you partner with new AI tools, you can easily create targeted titles and captivating content that attract qualified leads. Discover how in this free webinar. Sponsored by Cvent.
CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics
Relying on self-reported survey respondents when conducting market research may lead to flawed data and incorrect conclusions, according to a recent comparison of different sampling methodologies.
CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics
Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attribution model, and more.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win.
CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing
Is email dead? Hardly. Its role is simply changing. This article explores the potential of that role, from email intelligence to data security.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Most senior marketers say their understanding of artificial intelligence is at the beginner or intermediate level, according to recent research from Drift and the Marketing Artificial Intelligence Institute.
CONTENT TYPE: Video | TOPIC: Measurement & Analytics
In the ever-evolving world of B2B marketing, understanding the impact of your marketing efforts on revenue and pipeline is crucial. Enter: marketing attribution. This episode of the Marketing Smarts Live Show delves into the topic.
CONTENT TYPE: Article | TOPIC: Demand Generation
The process of attracting high-value leads has evolved into a blend of science and art. This article dissects what constitutes a high-value lead and explores how you can craft a balanced, targeted approach to lead generation.
CONTENT TYPE: Article | TOPIC: Artificial Intelligence
Cold emails often get a bad rap for being intrusive, generic, and spammy. Can ChatGPT help? You bet it can.
CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics
This article covers what an LTV:CAC ratio is, how to calculate it, and how to present it so you can sell to, acquire, and retain highly valuable customers.
CONTENT TYPE: Infographic | TOPIC: Career Development
Consulting firms have the highest share of employees who go on to become chief executive officers of American companies, according to a recent report.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and prove ROI over the past few years, according to recent research from EssenceMediacom.
CONTENT TYPE: Video | TOPIC: Marketing Content
Ann Handley breaks down the parts of "ridiculously good content": content that your audience finds invaluable; content that's inspired by data, creativity, or a blend of both.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Behold, the medium rectangle ad banner, a wondrous digital canvas that has captivated and charmed audiences for years! But it may be losing popularity to more engaging formats, a recent ad tech study suggests.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Drowning in a sea of AI-created marketing content? If your marketing content isn't already floating around multiple systems, hard drives, or Cloud storage tools, it will be soon. Discover the easy way to efficiently store, manage, retrieve, and share your growing content. Sponsored by Canto.
CONTENT TYPE: Article | TOPIC: Marketing Content
Considering outsourcing your thought leadership content to generative AI? You may want to reconsider, as editors are well aware of the risks and inaccuracies that come with content created solely by AI.
CONTENT TYPE: Podcast | TOPIC: Marketing Management
Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks for achieving synergy between your Sales and Marketing efforts.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Some 62% of people say they would not use a business if they found incorrect information about it online, according to a recent survey of 1,138 Americans.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks.
CONTENT TYPE: Article | TOPIC: Martech
A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's right for your business.
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