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  • Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so.

  • Being a life-long learner can help you adapt and adjust over time. So, how can you ensure that you stay curious? This infographic explores tips for cultivating curiosity over the course of your career.

  • Do you have a dedicated competitive intelligence team, or does your company just poke around on its competitors' social media now and then? The results of a new study might convince you to ramp up your tactics.

  • It's only for email! It's only for enterprise businesses! It will replace us all! Wrong. This article sets out to debunk eight marketing automation myths.

  • Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.

  • We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.

  • Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID Comms.

  • It's that time of year again... to sort out your budget for the upcoming year. But how do you fit brand strategy into an already crowded budget slate? This article will get you there in three steps.

  • This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs.

  • Site Search 101

    Guide/Report

    Your customers are looking for a Google-grade search experience on your website. Are you giving it to them? Help your customers find what they're looking for when they're looking for it. Download Site Search 101: The Most Effective Content Marketing Tool (You're Probably Forgetting), a free new e-book from Lucidworks.

  • The worlds of work and events have changed forever... Learn how to exceed business as usual expectations and become a standout in your industry. Sponsored by Glisser.

  • Nana said it best: "Make do and mend." In this webinar, we'll teach you how to make the most of what you have—using a humble budget to drive revenue numbers worth bragging about. Learn how to keep ROI high even when your resources are low. Nana would be proud. Sponsored by Drift.

  • Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.

  • The continually changing landscape of the digital world means that B2B marketers need to adopt a flexible mindset. Strategist Paul Ince discusses ways to get started, mindset, buy-in, and so much more in this tactics-filled episode.

  • This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.

  • Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.

  • Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways.

  • Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.

  • Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.

  • Which key moments in the history of social media should B2B marketers be aware of?This infographic from Oktopost covers some of the biggest milestones of the past 19 years.