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  • Is Murdoch Going Off the Grid?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Google and other sites may soon be prevented from searching and indexing News Corp. content, Rupert Murdoch recently said. Whether content can live (profitably) off the Google grid remains to be seen.

  • Email Testing: Reveal The Mysteries Of Subscriber Behavior

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/emailmystery.jpg

  • James Arthur Ray - Is He a Marketing Wizard Gone Awry?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Three people are dead and nearly two dozen hospitalized after participating in a sweat-lodge ceremony billed to help people "find a new vision for life." Behind the controversy and criminal investigation is James Arthur , a self-help guru I saw in action at one of his free seminars in Phoenix, six months prior to the Sedona

  • Americans Altering Attitudes About Money

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As a result of the financial crisis, Americans have permanently changed their attitudes toward saving money and are more focused on paying down debt and controlling finances, according to a recent study by Synovate.

  • Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers are welcome in social networks at all. But here's how companies can connect with fans without turning them off.

  • Eight Ways Marketers Can Benefit From Using Alltop

    Article

    CONTENT TYPE: Article | TOPIC: None

    In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an invaluable tool for marketers. This article shares eight ways that we can benefit from using Alltop.

  • Is Anybody Following Your Thought Leadership? Five Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A big part of making market leadership pay off is an ability to convey and promote thought leadership. Thought leadership is the outward expression of market leadership. It conveys your views on where your market-space is heading (or should be heading), and by communicating in that way, you show confidence in your organization and in those views.

  • 22 Cheap or Free Web Usability Tools, Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Part 1 of this series, we discussed the value of usability testing and talked about some testing tools. Here are more reviews of low-cost or no-cost usability tools.

  • 'Simple' Sells

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/simplesells.jpg

  • Discover Your Firm's Marketing Barriers

    Article

    CONTENT TYPE: Article | TOPIC: None

    To compete effectively, professional firms need to ensure that marketing and sales are integrated into every function. But there are two big barriers getting in their way: how firms are structured and their existing culture, including the way they define the scope of marketing and sales.

  • Touchscreen Mobile Phone Adoption Growing Rapidly in US

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Touchscreen mobile phone adoption in the US grew 159% during the past year to 23.8 million users in August 2009, according to a study by comScore.

  • Asia/Pacific Search Volume Hits Record in September

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Asia/Pacific Internet users conducted 38.6 billion search queries in September 2009, a 33% increase over the previous year, according to comScore data.

  • Newspaper Sites Attract 38% of Internet Users

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Newspaper websites attracted more than 74 million unique visitors in the third quarter of 2009, accounting for 38% of all Internet users, according to a study conducted by Nielsen Online for the Newspaper Association of America (NAA).

  • Shift to Mobile Web Means Marketing Opportunities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As mobile devices mature, consumers are shifting their online search habits away from the desktop toward mobile, and so changing the game for online advertisers and search marketers

  • On Generosity and Grace

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/Generosity.jpg

  • What's New: Introducing Our New Mobile Marketing Newsletter

    Article

    CONTENT TYPE: Article | TOPIC: None

    You know the end of every calendar year brings a bounty of blog posts and articles carrying business predictions for the New Year after year for the past several years, pundits have prognosticated the rise of Mobile Marketing. And then year after year, it has failed to live up to its promise. Instead, Mobile seems stuck

  • Politicians Deemed Worst Endorsers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Almost two in five (37%) of US adults think politicians are the least credible and persuasive spokespeople for a product.

  • SMBs to Boost Twitter Use for Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 9% of small and midsize businesses (SMBs) use Twitter to market their business, and 32% of SMBs say they plan to include social media in their marketing mix over the next year.

  • Digital Versus Paper: What's The Future For Professional Services?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/paperemail.jpg

  • Fall TV Drives Record Online Video Viewing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The fall TV season premieres attracted record online viewership in September, with nearly 26 billion videos delivered to 168 million US Internet users during the month.