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  • How Journalists Feel About the Use of AI by PR Professionals

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Some 44% of journalists say they have a negative view of the use of AI by PR pros to craft press releases and pitches, 12% have a positive view, and 38% are neutral.

  • Your Guide to Driving Engagement Through Events

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Event Marketing

    People are more likely to trust products, businesses, and services from a brand they've directly interacted with. Which is why events, when done right, can be your best source for qualified leads. Discover novel ways to boost engagement and the data analytical role of AI in this free e-book. Sponsored by Cvent.

  • Why CX Can't Be a Project: Build Seamless Experiences Into the DNA of Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Modern CX success depends on eliminating friction and applying AI strategically to scale. Learn how to balance automation and fundamentals to build seamless customer experiences that drive growth. Read more.

  • Is AI Effective for Editing Blog Content?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research.

  • What Drives Customer Loyalty? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands?

  • The 40 Brands US Customers Feel Most Loyalty Toward [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research.

  • From Reach to Relevance: How B2B Marketers Are Rewriting the Advertising Playbook

    Article

    CONTENT TYPE: Article | TOPIC: None

    AI is redefining B2B advertising and delivering measurable outcomes by connecting creativity, agility, and data intelligence to deliver what modern buyers expect. Read more.

  • Responsible Use of AI in Persona Development

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Can we trust what AI tells us about our customers? Join Phoenix Harvey to discover her research-informed method for building and validating buyer personas. You'll leave with personas that are both strategic and authentic by blending human judgment and insight with generative AI.

  • If AI Can't Find You, Neither Can Your Customers: How AI Is Changing the Rules of Brand Discovery

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI-powered discovery tools are replacing traditional search, forcing marketers to rethink visibility. Learn how to optimize for AI and ensure your brand remains discoverable. Read more.

  • The Top Challenges SMB Marketers Face With A/B-Testing

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too little traffic, according to recent research.

  • The Incredible Scale of Ad Market Dominance by Alphabet, Meta, Amazon

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC.

  • How Young Professionals Use TikTok When Job-Hunting [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Half of young professionals say they've used TikTok to get job search or career advice, and 12% say they've landed a job because of something they learned on the social platform, according to a recent survey.

  • Making AI Actually Work: A CMO's Guide to Scaling AI Across the Organization

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI adoption often stalls at experimentation. Discover how CMOs can scale marketing impact and achieve measurable ROI across teams. Read more.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    What's working now in email marketing? What successes can you repeat? And how can you land more emails in recipients' inboxes? Get the answers and more at our Email Marketing Friday Forum. Three email marketing experts give you their best tips and tactics to boost your email marketing performance. Sponsored by ZeroBounce.

  • How AI-Powered Natural Language Interfaces Can Transform Marketing Workflows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how natural language interfaces are reshaping marketing workflows, democratizing data access, and driving smarter business outcomes in the era of applied AI. Here's why 2025 marks a turning point. Read more.

  • The 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing Plans

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how the 4Ms framework strengthens go-to-market planning by aligning Marketing and Sales for better execution and measurable results. Read more.

  • FOMO Content Marketing: The Good and Bad of Chasing Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and viral moments with content, according to recent research.

  • Authentic Storytelling With AI: Balancing Efficiency and Creativity

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    B2B storytelling is a powerful way to connect with customers, simplify complexity, and build trust. In this opening keynote, Pam Didner reveals how to balance AI's capabilities with your human touch to keep your storytelling efficient, authentic, and true to your brand voice in every campaign.

  • What Grade Do Marketers Give Their Social Media Efforts?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they think are the key drivers of social media success?

  • Why the Outcomes Era Is a Win for the Top of the Funnel: Connecting Brand-Building to Sales

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The outcomes era is transforming marketing by linking brand-building efforts to measurable sales outcomes through transaction data, creating shared accountability across teams. Read more.