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  • Healthy Lists, Better Results: The B2B Guide to Email List Health & Re-engagement Campaigns

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Your email list is only as good as its engagement. Join B2B email marketing veteran Michael Barber as he explores ways to set meaningful engagement metrics, craft re-engagement campaigns that respect your business goals and subscribers' inboxes, and maintain a healthy email list that delivers results.

  • Powering Agile Transformation: Why Marketing Is the Hidden Accelerator

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.

  • What Influencers Want From Brand Partners

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.

  • How CMOs Are Approaching Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.

  • Six Social Media Tips for Introverts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at how introverts can show up on social media without burning out.

  • What's Ahead for AI and ABM: Evolving From Tools to Orchestration

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next. Read more.

  • The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.

  • Top 10 Favorite Creator-Led Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States.

  • The 7 Most Common B2B Newsletter Mistakes (And How To Avoid Them)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Don't let your B2B newsletter end up as another underperforming channel. Sean Blanda shares a roadmap to help you strike the right balance of company news and thought leadership, manage internal stakeholders to protect your brand vision, and calibrate your newsletter strategy according to your sales cycle.

  • The State of Hybrid Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office.

  • Thought Leadership for Lead Generation: A Smart Key for Unlocking Transformational Growth

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how thought leadership fuels more effective lead generation by reaching untapped audiences, fueling demand, and guiding buyers through their buying journey. Read more.

  • Breaking Through to Reach Buyers: How Education-Led Marketing Is Redefining B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences. Read more.

  • Eight Less Traditional Ways People Are Using AI at Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate job performance, better understand colleagues, seek mental health support, get career coaching, and vent frustrations.

  • The 25 Most Valuable Global Brands in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to Kantar BrandZ’s annual rankings.

  • AI Agents: Your New Digital Team Scaling the Future of Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI can now make data-informed decisions and scale your operations faster than ever—and it's become an essential part of the modern marketing team. Discover how you can put AI agents to work for you in this free webinar. Sponsored by Prismic.

  • Five Strategies of Business With Standout Productivity Growth [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches over time, according recent research.

  • Become a Better Leader: Five Steps Toward Discovering Your Blind Spots

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Leadership growth demands both reflection and action. Use these five practical steps to improve self-awareness, team impact, and decision-making. Read more.

  • How Association Media Delivers for B2B Marketers What Algorithms Cannot

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    Association media offers reliable, first-party data rooted in professional intent—improving B2B targeting, engagement, and ROI through contextual trust. Read more.

  • Email A/B Testing Demystified: How to Run Tests That Drive Real Results

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Take your A/B testing beyond subject lines! Discover how to set up clean, statistically sound tests for everything from copy and design to frequency and layout—and how to interpret results with confidence. Kath Pay makes it easy with a step-by-step framework for improving performance with every email you send.

  • How Happy Are US Small Business Owners?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most 53% small business owners say they are much happier now compared with when they worked for someone else, and 23% say they are somewhat happier, according to a recent survey.