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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    What's working now in email marketing? What successes can you repeat? And how can you land more emails in recipients' inboxes? Get the answers and more at our Email Marketing Friday Forum. Three email marketing experts give you their best tips and tactics to boost your email marketing performance. Sponsored by ZeroBounce.

  • Mindfulness for Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Career Development

    Join us for September's four-week live cohort. Learn how mindfulness can help you develop a healthier relationship with your thoughts and emotions.

  • Are You Nurturing or Just Emailing? Data-Backed Ways to Revamp Your Lead Nurture

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Gone are the days of one-size-fits-all buyer journeys. Customers expect personalized content to meet their needs—and your nurture sequence has to keep up. Discover strategies and tactics to create content that feels personal and relevant throughout the funnel in this free webinar. Sponsored by ZoomInfo.

  • Combining Prompting Into Automations

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Let AI simplify your work, speed up your workflows, and take actions on your behalf through automations. Christopher S. Penn shows you how to combine advanced prompts for effective, mostly-hands-off marketing. Free up your time for more meaningful strategic and creative work with AI automation.

  • 15 Ways to Reduce Online Training & Learning Dropout Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Many businesses invest significant resources in developing online training and professional development courses. Yet, workers often disengage before completing them. This infographic explores what you can do to reduce dropout rates.

  • Email Subject Lines and Phrases That Stress Workers Out the Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Which phrases in emails do American workers dread the most? Which days of the week are most draining for work emails? What tone do they want in an out-of-office email? To find out, researchers surveyed 1,000 professionals in the United States.

  • Your Marketing Career: Choosing the Right Business Structure

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Learn how you can navigate business structures like sole proprietorships, LLCs, and S-Corps to balance liability, taxes, and growth opportunities. Read more.

  • Generative Engine Optimization: A Content Marketer's Guide for Adapting to AI-Driven Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Generative engine optimization is essential for content marketers aiming to stand out in AI-driven search. Explore tactical optimizations and implementation workflows to boost your brand visibility in AI-driven search tools like Google AI Overviews and ChatGPT. Read more.

  • How Marketing Teams Are Scaling Using AI + Video

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI is showing up in every aspect of marketing, from content creation and design to distribution and measurement. But most teams are still figuring out how to make it useful day-to-day. Join us for an open conversation about how leading brands are rethinking their go-to-market motions using AI, video, and intelligent content workflows. Sponsored by Goldcast.

  • The Rise of AI-Enhanced Resumes and Job Applicants [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Some 65% of hiring professionals say they've encountered AI-enhanced job applicants, and half say they consider enhancing a resume with AI to be a form of fraud, according a recent survey.

  • The Hidden ROI Leak: Brand-Bidding and What CMOs Can Do

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Discover how brand-bidding and ad-hijacking distort ROI, raise acquisition costs, and erode profitability—and learn what steps to take to protect branded search. Read more.

  • How to Align Brand and Performance Marketing Without Sacrificing Either: A Framework for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers face pressure for immediate results, but sustainable growth requires balance. Learn how brand and performance marketing can reinforce each other to deliver long-term value. Read more.

  • AI for Every Funnel Stage: From Content to Conversions

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Align AI with your marketing funnel. Andy Crestodina reveals how AI can optimize your marketing, from inbound content to lead nurturing. You'll use AI to find gaps you hadn't noticed before, and measure your campaign performance for AI-powered insights.

  • Are AI Tools Replacing Traditional Search Engines?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the use of traditional search engines, according to recent research.

  • How to Turn Subject-Matter Expertise Into Engagement: B2B Short-Form Video Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    B2B marketers are turning to subject-matter experts in short-form video to share knowledge, build trust, and connect authentically with audiences across platforms. Explore proven approaches for success. Read more.

  • The Secret to Successful Employee-Advocacy Posts on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.

  • Where AI Gets Its Facts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Reddit is the most cited source of information by popular AI-powered search and research tools like ChatGPT, according to recent research.

  • Performance Branding in B2B

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Philip Kotler ("the father of modern marketing") and co-author Waldemar Pfoertsch argue that "performance branding" is reshaping B2B marketing by linking brand identity to measurable business results. Read more.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Time flies when you're having fun! And as we approach the start of Q4, it's time to start thinking about planning for next year. Join us at the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026. Sponsored by Cvent.