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  • Thrill Your Front-Row Fans Like a Rock Star

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Nehemiah "Nemo" Chu shares incredible fan-reaching tips from famed bands that can work for businesses.

  • How and Why Email Marketers Should Integrate Social

    Article

    CONTENT TYPE: Article | TOPIC: None

    When social media use first took off, many posed the question, "Is social media going to kill email?" But savvy email marketers soon realized they could use social media to their advantage. Here's how.

  • Social Media Gets Mixed Reviews From Small Business

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Small business owners are still lukewarm about social media: 53% say they use social media for business, but only 12% say social marketing is a must for their business, according to a survey from Hiscox. Social media adoption varies by company size, however.

  • Where Is the Latino Market Going?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ederick Lokpez shares some insights about marketing to the ever-evolving Latino culture.

  • LinkedIn Now No. 2 US Social Network, Surpasses MySpace

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past MySpace for the first time, according to data from comScore Media Metrix.

  • 5 Must-Read Marketing Blogs (Besides the Daily Fix)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Christian Gulliksen names a few of his favorite marketing blogs (besides the Daily Fix). What are yours?

  • Opportunity Calls: How to Effectively Capture Mobile Marketing Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions.

  • Email Metrics: Open, Click Rates Highest in the Morning

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email open rates continued to languish in 2010, though performance levels varied dramatically by industry, whereas click rates improved during the year, according to a report by MailerMailer, which also found that most people tend to open email between seven and ten in the morning.

  • Stop Surprising And Delighting Customers—Just Solve Their Problems!

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Linda Ireland discusses what brings customers back to a brand, creates loyalty, and strengthens financial performance.

  • Embrace Irrationality: A Human- vs. Customer-Centric Approach to Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you ready for the new marketing paradigm that's emerging? It's human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we are introduced to and form relationships with brands.

  • CMOs Ramping Up Budgets, but Accountability Is Key

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing budgets are on the rise again: 57% of senior-level marketers say they are increasing their overall marketing spend in 2011; among them, most (26%) plan to increase budgets between 1% and 5%, according to the CMO Council's State of Marketing Report.

  • Where Does Google Make Its Money? Top 20 Google AdWords Keyword Categories

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The insurance category fetches the highest cost-per-click (CPC) rates in Google AdWords pay-per-click (PPC) advertising: nearly $50 per click, according to new keyword research data from search marketing software provider WordStream Inc.

  • Keep Your Eye on These 3 Consumer Trends

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Cynthia Fedor discusses 3 consumer trends businesses need to keep an eye on: integration, deeper segmentation, & the new creative.

  • Creating an Interactive Experience: Trends in Email, Mobile, and Social Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and understand consumption patterns across social networks and the total digital ecosphere.

  • Facebook Ad CPCs Up 22% in 2Q11

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Ad rates on the nation's most popular social network are climbing: Median cost-per-clicks (CPCs) on Facebook grew 22% in the second quarter of 2011 over the previous quarter, according to report by Efficient Frontier and Context Optional. Meanwhile, search spending increased 8% in the second quarter over 2Q10 levels.

  • Muse on the Moon: How Far Should We Go to Get PR?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Ted Mininni muses on rock star Matt Bellamy of Muse's desire to convince Richard Branson to let his band go to the moon to record a video.

  • Six Do's and Don'ts of Email Design

    Article

    CONTENT TYPE: Article | TOPIC: None

    Without a well-crafted, clear, and consistent email design for your brand, your messages could be lost—or ignored—in the vast digital space. Here's how you should and shouldn't design your emails to get results.

  • Marketing Execs Dish on Mobile, Social, Trends in Their Profession

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile is expected to be the most influential advertising medium over the next three to five years, followed by social media, according to a new report by The Creative Group and the American Advertising Federation (AAF).

  • Ad Spending to Return to Pre-Recession Highs in 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global ad expenditure is now forecast to grow 4.1% in 2011, reaching $471 billion, the same as the peak level of spending in 2008, according to projections by ZenithOptimedia. The expected growth is just 0.1 percentage point (PP) below the 4.2% projected three months earlier.

  • B2B Marketing Survey: Brother, Can You Spare a Few Minutes?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger and chief content officer Ann Handley asks B2B marketers to take a few minutes to fill out an important survey.