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  • 10 Marketing Lessons From the World Cup

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are lessons for all marketers in these 10 marketing plays that helped the 2014 World Cup become the most watched in history.

  • Stop Boring Your Customers by Sharing Too Much Data

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you boring your customers by oversharing data? Instead, just present the type of data they care about. Here's a look at five different types.

  • A Well-Balanced Content Menu for Your Blog [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging food groups.

  • Marketers' Biggest Obstacles to Effective Personalization

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of digital marketers (53%) say they always or often struggle with personalizing their marketing efforts at a large scale, according to a recent report from Neustar.

  • Three Scientifically Proven Tests to Select a Name That Works

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do your company and product names match the criteria for consumers' preferred names? Run your names through these three quick tests to find out.

  • Eight Ways to Rock Your Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Accessibility to media, and how technology has changed what that looks like, is something many marketing organizations are not taking into account. Here are ways to take advantage of the new realities of media.

  • How Consumers Feel About Sponsored Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most consumers (54%) say they do not trust pieces labeled "sponsored content" on online news websites, according a recent report from Contently.

  • Create Compelling Marketing Videos That Educate and Entertain [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to marketing videos that grab your customers' attention and keeps them coming back for more? Then check out these tips for creating instructional, informational, and entertaining marketing videos.

  • #SocialSkim: What Gets Shared, Word Crimes, TSA on Instagram, Write Like a Spy, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim for your share of state secrets.

  • Guest Blogging: From Overused Loophole to Untapped Opportunity

    Article

    CONTENT TYPE: Article | TOPIC: None

    SEO hearts fell when Google's Matt Cutts published his "The decay and fall of guest blogging for SEO." But Cutts was doing everyone a favor—and guest posting remains a cost-effective way to generate inbound leads.

  • Why Businesses Should Adopt a Sales-First Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Every department at a company is responsible for realizing an increase in revenue year over year. Revenue generation does not exist in a bubble. That is why I believe in and advocate a sales-first strategy at companies.

  • Summer Vacation: What Americans Enjoy, Where They Go

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of Americans (54%) have already taken a vacation this summer or plan to, according to a recent report from Ipsos Public Affairs.

  • Five Quick Tips for Marketing Automation Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Having just completed a 60-day marketing automation implementation process, I want to share some lessons learned.

  • Which Social Network Won the World Cup?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook was being used by around 80% of the social audience in the US, the UK, and Brazil during the final stages of the World Cup—the most of any social network in all three countries—according to recent data from GlobalWebIndex.

  • From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer

    Article

    CONTENT TYPE: Article | TOPIC: None

    The writing is on the wall: Either demonstrate how Marketing will contribute to the company's top-line revenue growth... or be prepared to change careers.

  • The Mobile Commerce Revolution: Tim Hayden Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Tim Hayden, co-author of the forthcoming book The Mobile Commerce Revolution, shares insights into consumer behavior, how mobile affects that behavior, and how marketers can embrace the seismic shift that mobile represents.

  • Mobile and E-Commerce: Email and Direct Traffic Drive Most Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Those responding to email marketing and those navigating directly to online stores (including app traffic) accounted for the highest share of purchases on phones in the first quarter of 2014, according to a recent report from Custora.

  • What CMOs and CFOs Really Think About Working Together

    Article

    CONTENT TYPE: Article | TOPIC: None

    Let's look at what CMOs and CFOs agree and disagree about regarding their workplace dynamic.

  • Consumer Psychology and the E-Commerce Checkout [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How much do design, site speed, and product reviews affect checkout behavior? More than you might think! Find out more about online shoppers' habits and stats in the following infographic.

  • How to Build New Revenue in Your Account Base

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers often miss revenue opportunities hiding in plain sight in their customer base. Here's how to take advantage of them.