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  • Five Reasons Your Global Marketing Is Failing (and How to Fix It)

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've expanded internationally, but for some reason your marketing isn't making the impact you thought it would. Here are some common pitfalls of global marketing and practical strategies to overcome them.

  • Instagram Turns Five (My, How It's Grown!)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Instagram recently hit the five-year mark. Let's take a look at its memorable moments, how it has evolved, and what marketers can learn from this social media platform.

  • The 20 Most Popular Survey Software Solutions [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    SurveyMonkey is the most popular software program for conducting online surveys and analyzing the resulting poll data, according to a recent report from Capterra.

  • Six Ways Sales and Marketing Can Align With Customers and Grow Revenue

    Article

    CONTENT TYPE: Article | TOPIC: None

    In B2B organizations, aligning sales and marketing goals with your current customers in mind can make the difference between meeting your quarterly goals and hoping next quarter will be better.

  • How a Content Strategy Delivered 55% More Sales Leads Each Month

    Article

    CONTENT TYPE: Article | TOPIC: None

    How important is content marketing? For one company, it meant a huge increase in sales leads and brand awareness. Find out why and how it made the shift (and why you should, too).

  • Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Adam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions.

  • The 15 Most Searched-for Halloween Costumes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The most searched-for Halloween costume so far this year is Harley Quinn, a DC Comics supervillain who features in the upcoming Suicide Squad film, according to a recent report from Bing Ads Industry Insights.

  • What B2B E-Commerce Can Learn From B2C

    Article

    CONTENT TYPE: Article | TOPIC: None

    B2Bs should consider having the same selling best-practices that their B2C counterparts already mastered—or fear consumer abandonment for the better experience on the market.

  • Arm Your Content Marketing for the New Battlefield [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The realm of customer experience, where new content marketing lives, is a little-traveled terrain. Marketers who brave it first can expect to win big with customers.

  • Do's and Don'ts of Top-of-Funnel Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing—not beating them over the head with hard-sell tactics. So how do you get the word out about your product?

  • Influencing Buying Decisions: The Disconnect Between Marketers and Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers say traditional advertising is the most effective means of influencing buying decisions, yet consumers say advertising is one of the least-trusted influences, according to a recent report from Experticity.

  • Three Things Retailers Can Learn From Amazon Prime

    Article

    CONTENT TYPE: Article | TOPIC: None

    Amazon is the online king, trying to impose its will on retailers big and small in its quest to become "The Everything Store." What can you do to combat the threat? A look at Amazon Prime offers you three ways you can fight back.

  • Personalization: The Biggest Issue Keeping CMOs Up at Night

    Article

    CONTENT TYPE: Article | TOPIC: None

    Under pressure to "personalize" marketing, CMOs are having sleepless nights thinking about the data that should allow them to target relevant content to the right person via the right channel. Here's why.

  • What People Say on Social Media After Big Life Events

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which emotions do people express most often on social media when graduating, buying a home, and during pregnancy/giving birth?

  • Email Deliverability 2015: Are Messages Reaching Inboxes?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only 79% of legitimate marketing messages sent by brands are arriving in consumers' inboxes, with the rest ending up in spam folders or getting lost, according to a recent report from Return Path.

  • The Surprising Truth About Brick-and-Mortar Retailers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In today's always-connected digital world, you probably assume that brick-and-mortar retailers aren't as popular as online ones.

  • #SocialSkim: Go Shopping on Facebook, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer route. Skim to stay on top!

  • Unlock Mobile Advertising by Measuring the Real World

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the real world.

  • What to Look for When Identifying Your Best Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Identifying the prospects most likely to convert and generate long-term value requires thinking beyond the business card. Keep the following in mind when looking for your best customers.

  • How Dominant Is Amazon.com in E-Commerce?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 44% of US e-commerce shoppers say they bypass the rest of the Web and go directly to Amazon.com to search for products, according to a recent report from BloomReach and Survata.