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  • What Brands Need to Know About Visual Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Today's fastest-growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers.

  • Harness the Power of Personas for Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Personas are not new. What is new is taking personas and applying them to social media. This article provides four approaches to creating personas to increase the relevancy of your social media content.

  • #SocialSkim: The Future of Payments May Be Selfies, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Summer's winding down—all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your office directory, how to win at livestreaming, and which brands get Reddit (and how they're using it).

  • How Parents Use Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 59% of parents in the US who use social media say they have come across useful information about parenting in the last 30 days on online social networks, according to a recent report the Pew Research Center.

  • Four Quick Tips for Becoming an Expert Predictive Marketer

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does predictive marketing sound too overwhelming? Then start small, focus on measurable campaigns, and become an expert predictive marketer in no time.

  • 10 Ways to Convert More Customers Using Location

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can businesses use location to increase conversions and sales?

  • Four Tips for Marketing Live Events in the Era of SMAC

    Article

    CONTENT TYPE: Article | TOPIC: None

    Four technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, and measure results to ensure you spend precious marketing dollars wisely.

  • The 10 Most Expensive Paid Search Keywords

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report from Adgooroo.

  • Metadata Helps You Create Better Customer Experiences

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers often cringe at the thought of managing metadata. But when you keep in mind how powerful it is, you begin to view metadata as a key for unlocking better customer experiences.

  • Forget Experience: Hire for Talent! Mike Goldman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Consultant and author Mike Goldman ("Performance Breakthrough: The 4 Secrets of Passionate Organizations") explains how to enhance your company's performance by hiring for natural talent and core values and creating the right culture for success.

  • Six Effective Ways to Clear 'Content Block' [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We have technology and experience on our side.

  • Back-to-School Shopping Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Back-to-school shoppers are visiting multiple retailers rather than simply going to one-stop stores, according to a recent report from Cardlytics.

  • Five Tips for Increasing Email Engagement and Improve Inboxing

    Article

    CONTENT TYPE: Article | TOPIC: None

    To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of which ultimately affect program revenue.

  • Get Your Easily Distracted Customers to Focus on You

    Article

    CONTENT TYPE: Article | TOPIC: None

    The attention span of your customers is getting shorter and shorter. So, what does that mean for you as a marketer?

  • What Global Opportunities for Online Retailers Look Like in 2015 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Consumers around the world are becoming more confident about buying online. Check out these stats about the current state of e-commerce along with predictions about its future.

  • The Science of Instagram: How to Get More Likes [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Do photos with above-average engagement on Instagram have any qualities in common? Does the use of tags lead to more likes and comments? Are people more likely to interact with images featuring certain filters and colors?

  • Safeguard Marketing's Value: Build a Marketing Technology Ecosystem

    Article

    CONTENT TYPE: Article | TOPIC: None

    The vast number of available marketing technology options is proof that marketing is evolving into a technology-powered discipline. To ensure your tech investments truly help your organization thrive, make sure they constitute an effective, efficient, and sustainable "technology ecosystem."

  • Why Marketers Really Need to Know About Data Science

    Article

    CONTENT TYPE: Article | TOPIC: None

    The ability to predict buying behavior and fine-tune personalization is every marketer's dream. Data science makes that dream come true.

  • The Most In-Demand Digital Marketing Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?

  • The State of the Social Media Team [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How are social media teams structured in different organizations? Take a look at how yours compares with the 350 social media marketers' surveyed in this recent study.