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  • Newspaper Ad Revenue Plummeting

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In the face if a weak economy and declining readership in the print space, the US newspaper industry generated an estimated $27.6 billion in total ad revenue in 2009, down 27.2% from the $37.8 billion recorded a year earlier, according to data issued by the Newspaper Association of America.

  • Consumer Confidence Rebounds in March

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    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had decreased in February, rebounded in March and now stands at 52.5 (1985=100), up from 46.4 in February, the Conference Board reported.

  • Articulate to Resonate: Crafting and Communicating Messages That Matter

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can you articulate your ideas, qualities, and capabilities in ways that connect to, and engage, your communities? Messaging, or communicating with a rigorous focus on a system of key ideas, is a fundamental activity of strategic brand development and management. Disciplined messaging helps organizations engage in productive dialogues, especially across social media communities.

  • Three B2B Value-Proposition Rules That Create Preference, Not Just Parity

    Article

    CONTENT TYPE: Article | TOPIC: None

    A 2009 survey of 9,000 decision makers in B2B companies found that 86% of the "unique benefits" touted by vendors were not perceived as unique or having enough impact to create preference. Unwittingly, it appears, companies are creating value parity-positions, not value propositions.

  • Direct Digital Marketing: Powerful B2C Tools for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Direct digital marketing solutions are no longer exclusive to B2C marketers. B2B marketers must demand more from their marketing partnerships because the transference of traditionally B2C marketing approaches to B2B is possible—and direct digital marketing is the key.

  • Social Media for Kids: Moshi Monsters Soars

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Visits to the popular children's social media website Moshi Monsters for the week ended March 20, 2010 were 23 times greater than for the equivalent week a year earlier, and the site now accounts for 0.41% of US Internet traffic in the Entertainment-Games category, according to Experian's Hitwise Intelligence.

  • Rethinking Normal: The Newest in Marketing Research From the ARF's Annual Conference

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    At a lot of marketing conferences, over-excited pitch people talk a lot about The New Thing that will Change Every Paradigm Forever. So much over-enthusiasm can jade just about anyone, so it was a relief to attend the Advertising Research Federation's (ARF) re:Think 2010 conference taking place in New York City. But even there, among the stodgiest of marketing researchers, there's talk of… a paradigm shift.

  • Behaviorally Targeted Ads More Valuable, Effective

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    CONTENT TYPE: Chart | TOPIC: None

    Behaviorally targeted (BT) advertising generated on average 2.68 times the revenue per ad as non-targeted run-of-network (RON) advertising in 2009, while average CPMs for behaviorally targeted advertising were over twice (2.08 times) the average of RON CPMs, according to the Network Advertising Initiative (NAI).

  • Rethinking Normal: The Newest in Marketing Research From the ARF's Annual Conference

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Tim McAtee shares his thoughts about the ARF's 56th annual conference about rethinking normal.

  • Hot & Happening: Campbell’s Soup

    Article

    CONTENT TYPE: Article | TOPIC: None

    Age-old marketing How do you take a heritage brand and make it fresh, new and relevant for new generations of Campbell’s Soup Co. was founded in 1869. Few consumer brands have a longer heritage than Campbell’s condensed soups. Given its long history, Campbell’s has obviously done many things from developing products and flavor profiles consumers want

  • Recalls Destroying Toyota's Reputation for Quality

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    CONTENT TYPE: Chart | TOPIC: None

    The recent recalls of Toyota automobiles have undermined the carmakers' reputation: Consumers who have a positive perception of Toyota's commitment to building quality cars fell to 21.8% in March 2010, down 58.2 percentage points from the 80.0% recorded in 2008, according to America's Research Group.

  • Kodak CMO Jeff Hayzlett’s Advice: Ruffle Feathers.

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Abe Mezrich shares a Marketing Obsessions segment featuring Kodak CMO Jeff Hayzlett.

  • Punchlines: What Marketing Can Learn From Comedy

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Helena Bouchez shares tips from business coach and comedian Tim Davis.

  • Email Users Take Risks With Spam

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    CONTENT TYPE: Chart | TOPIC: None

    Email users look for a variety of signs to identify spam in their inboxes: 75% look at senders' names or addresses and 67% look at subject lines, while approximately one-half cite unusual language, email content itself, spelling mistakes, or poor grammar as signs that email may be spam, according to Ipsos Public Affairs.

  • Trust in Yellow Pages Remains Strong

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (65%) of consumers surveyed say they referenced print or Internet Yellow Pages when looking for local business information in the previous month, according to a study by the Yellow Pages Association.

  • Carrier App Stores Strong, but Apple Leads

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    CONTENT TYPE: Chart | TOPIC: None

    Despite the buzz around application stores tied to specific mobile devices such as the iPhone and the BlackBerry, carrier app stores are alive and well in the US: one-half (50%) of all mobile apps consumers accessed carrier app stores at the end of 2009, according to Nielsen's new App Playbook.

  • Podcast Interview with Simon Sinek: Start with Why

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs bloggers John Wall and Christopher Penn share their Marketing Over Coffee podcast interview with Simon Sinek, author of "Start with Why."

  • Social Media Consumers More Likely to Buy, Recommend

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more likely to buy after becoming a fan, according to a study from Chadwick Martin Bailey.

  • Free Webinar: Mapping Social Media to B2B Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    In a story in MarketingProfs this week, Claire Coyne asks How Can You Map Social Media to B2B As it happens, that question also maps nicely to this Thursday’s free on integrating social media into your B2B marketing mix. Featuring our own Roy Young with a panel of four B2B marketers (including Dave Thomas from SAS,

  • iPad Matches Kindle in Awareness, Purchase Intent

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    CONTENT TYPE: Chart | TOPIC: None

    Less than a week before iPad's April 3 ship date, nearly two-thirds (65%) of consumers are aware of Apple's tablet device and 15% are already thinking about buying it in the next three months, according to comScore.