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  • 5 Insights Into Narrow Positioning

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Helena Bouchez shares five insights into narrow positioning by business consulting firm ReCourses.

  • Blending Social Media, Ads: ROI Alchemy

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Homepage ads on Facebook that have social media context—that is, they include the names of users' friends who are already fans of the brand—are 4.0 times more likely than those that don't to increase purchase intent of a product or brand, twice as likely to increase awareness, and 1.6 times as likely to increase recall, according to a study conducted jointly by Nielsen and Facebook.

  • Teens Prefer Mobile Texting to Calling

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Cell-phone texting has become the preferred channel of basic communication between teens and their friends, although calling is a close second: 54% of teens say they sent and received text messages daily in September 2009, up from the 38% some 18 months earlier, according to a survey from Pew.

  • Know the 'Why' Before the 'How' of Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Chaney offers questions to consider before planning your social media strategy.

  • Marketing's Contribution to Bottom Line Improving

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are doing a better job contributing to an organization's bottom line, but they are still more focused on managing metrics than managing performance, and most have yet to leverage insights from metrics and dashboards, according to a survey from VisionEdge Marketing in association with Marketo.

  • Top-Gaining Site Categories in March Led by Auto

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Automaker discounts and incentives prompted millions of consumers to visit auto manufacturer sites in March 2010, while political news and information sites recorded sizeable gains in traffic as Americans tuned into the debate over healthcare reform, according to data from the comScore Media Metrix service.

  • The Slugfest Between Store Brands and National Brands

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni shares the latest data of a national brand vs. store brand report.

  • If My Dentist Understands Email Marketing, So Can You!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Foothill Dental gets it. It's not "doing social media" in the way we think of it. Foothill Dental does not have a Twitter account or Facebook fan page. It doesn't blog or answer questions on LinkedIn. It doesn't use Gowalla or Foursquare. Foothill Dental leverages the awesome power of email marketing. Here's how.

  • Google Caffeine: Real Impact or Just Hype?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Will Google's latest search-engine algorithm update, dubbed "Caffeine," change search as we know it, or is it simply a minor update?

  • Seven Steps to Keep Your Brand Healthy and Relevant

    Article

    CONTENT TYPE: Article | TOPIC: None

    You know you've been successful in building your brand when your constituents have taken ownership of it. Achieving that happy state of affairs requires working through an entire process. But even then you're not there yet. You have to engage your organization first.

  • Seven Tips for Successfully Outsourcing Marketing Operations

    Article

    CONTENT TYPE: Article | TOPIC: None

    If companies are interested in outsourcing their marketing operations, what can they do to ensure that their plan is well thought out and effective? My counsel to this particular marketing executive was to keep seven mantras in mind.

  • Booz: Media Execs Upbeat Despite Economy

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite a downward spiral in revenues at virtually every traditional media company, most industry executives are optimistic about their financial prospects—and their ability to reinvent themselves in the digital age, according to a study from Booz & Company.

  • Facebook Users Promote Fan Page Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands that market their products using Facebook may have a distinct advantage over their competitors: 41% of Facebook users say the primary reason they join a fan page is to let friends know what products they support, and 68% say a positive referral from a Facebook friend makes them more likely to buy a specific product or visit a certain retailer, according to a survey from Morpace.

  • Where Small Businesses Get Online All Wrong

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Abe Mezrich shares a Marketing Obsessions video in which CitySearch EVP of advertising Neil Salvage discusses where small businesses get online all wrong.

  • Direct Response Ads Up 18% Since 2007

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though ad spending has softened in many sectors, the direct response ad—or infomercial—has registered 18% growth in total ad units since 2007 and now comprises 14% of all US TV advertising, according to a study from Nielsen.

  • Consumers Bothered by Louder TV Commercials

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than four in five Americans (86%) say the volume (sound) of TV commercials seems louder than that of TV shows, and among those consumers 93% say they are bothered by the volume difference, according to a survey from Adweek Media/Harris Poll.

  • Be Remarkable Via Your Pricing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams discusses various pricing strategies and innovations for boosting business.

  • Social Media Important, Not Always Profitable

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most company decision-makers view social media as essential to their business, most also say they have not made money from it: 54.2% of marketers and business professionals surveyed say social media is "innovative and invaluable to their business," but 64.5% say their companies have not increased revenue or profited from using social media, according to a survey from R2integrated.

  • 10 Tips For Being Found & Connecting

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Christine Whittemore shares 10 tips for making sure your customers find your website.

  • Video Viewing Down 13% in Feb.

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 28.1 billion videos were delivered to US Internet users in February 2010, down 13.2% from 32.4 billion in January, and 174.2 million people watched online videos in during the month, slightly more than the previous month's 173.4 million, according to comScore data.