FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Supercharge B2B Sales With a Smart Indirect-Sales Ecosystem

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Could a network of partners be your ticket to accelerated growth and market expansion? If so, where do you start? How do you build a solid partner ecosystem and ensure it's functioning as it should?

  • 2016 Yearend Episode: Memorable Holiday Marketing Campaigns

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake.

  • How B2B Companies Are Using Marketing Automation

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters (78%) of B2B organizations are using marketing automation tools, according to recent research from Dun & Bradstreet and Ascend2.

  • AI Promises an Exciting Future, But Be Careful!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers hold in their hands the power to enhance the consumer experience using rapidly emerging technology—such as machine-learning and artificial intelligence.

  • Seven Tips for Creating Effective Explainer Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you're considering investing in marketing video in 2017, you'll want to read these useful tips for creating an explainer video that can help you drive more sales.

  • Spanning the Decades: How to Market to Each Generation on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Every generation is on social media, but each one uses the platforms differently. How can you market to each group most effectively?

  • The Best-Performing Words in Holiday-Themed Email Subject Lines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Want to boost the open rates of your holiday-themed emails? Then you should be more specific in your subject lines about which holidays you're referencing, according to recent research from Sailthru.

  • Six Tips for Successfully Using Livestreaming Video for Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Live video is a powerful, authentic, engaging, measurable, and cost-effective marketing option that more and more brands are turning to, for good reason. Here are some helpful tips to get you started.

  • How to Create Content for Your ABM Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Your mission, should you choose to accept it: Create scalable, personal, and relevant content to support your account-based marketing (ABM) strategy. Learn the top-secret tricks here.

  • Three Ways Snapchat Is Changing the Marketing Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded with brand messages everywhere they turn.

  • The Top 20 Digital Marketing Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Who reaches the most digital marketers on social media? Which influencers have the biggest impact on digital marketing discussions in the United States?

  • #SocialSkim: Facebook Grapples With Snapchat, Conferences You Shouldn't Miss: 12 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook takes on fake news and Snapchat; Google makes itself searchable via emojis... on Twitter; regulators OK Microsoft's LinkedIn acquisition; Twitter Moments now on mobile; conferences you shouldn't miss in 2017; social giants to take terror content offline.

  • Davids vs. Goliath: Five Ways Retail Marketers Can Stay Relevant in the Age of Amazon

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To many midmarket retailers today, Amazon.com seems unstoppable. It's not. An underdog, however, doesn't win by beating a giant at its own game—but by outwitting, outmaneuvering, and out-strategizing it.

  • What You Need to Know About Digital Asset Management Systems

    Article

    CONTENT TYPE: Article | TOPIC: None

    Digital asset management software can put an end to many day-to-day frustrations—from not finding files, to not being unable to send them because they're too large, to mistakenly using outdated images, and on and on...

  • What Consumers Want From Retailers This Holiday Season [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Good prices and free-shipping options are the top two things that influence consumers' retailer choices, according to recent research from Astound Commerce.

  • How to Use Customer Insight to Create Better Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The insight you can derive from your own customers is invaluable. It will help you to not only increase the effectiveness of your content marketing but also reach your business and growth goals.

  • Omnichannel Marketing's Secret Weapon: Local Brick-and-Mortar Stores

    Article

    CONTENT TYPE: Article | TOPIC: None

    As brand marketers and CMOs struggle with the complex challenge of delivering seamless customer experiences across online and offline worlds, many of them neglect one critical component: the local brick-and-mortar store.

  • Are Small Businesses Using Instagram?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most small business owners say they do not use Instagram to market their products or services, according to recent research from Manta.

  • How to Use Scenarios to Achieve Marketing Agility

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Scenario analysis is an essential part of creating agility. Scenarios help you anticipate. They help you ask better questions and prepare for the unexpected. They increase your readiness, which is what sets the stage for agility.

  • The End of Behavioral Targeting and the Rise of Account-Based Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    As marketing moves toward personalization (a trend made inevitable by mobile), it's clear that behavior isn't the Holy Grail many thought it was. After all, isn't it much more valuable to know who your customers are, rather than draw inferences from behavior?