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  • Four Social Media Tips for Small Businesses

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media can be an effective marketing tool for small businesses. However, different businesses have different needs and different reasons for adopting social media. Regardless of the reason, social media can serve as an efficient, low-cost marketing tool for businesses seeking to generate measurable business results.

  • Local Business Search via Mobile Up 14%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers looking for local business information are increasingly turning to their mobile devices: The number of people who accessed Internet business directories on a mobile phone reached 17.3 million in March 2010, up 14% from the same period a year earlier, according to a study by the Yellow Pages Association (YPA).

  • Reinventing Bus Travel: Clean, Convenient & Connected

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Christine Whittemore discusses the reinvention of bus travel, now socially connected, cost-efficient and convenient.

  • Consumers Focus on Savings, Not Sprees

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses the new results of the new survey by Deloitte and the Harrison Group about consumers wanting to save money, not spending.

  • Gartner: Mobile Device Sales Up 13.8%, Android Surges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Driven by increasing smartphone adoption, worldwide sales of mobile devices to end-users reached 325.6 million units in the second quarter of 2010, up 13.8% from the same period a year earlier, according to Gartner.

  • Teen Social Media Influencers Wield Power Online and Offline

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Web's most influential teens are more likely than other teens to actively participate in social media and digital activities, such as updating their social networking status and sending text messages, but they are also more likely to spend time influencing their peers and socializing offline, according to a survey from myYearbook and Ketchum.

  • Analyze This: Outcome Metrics vs. KPIs

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Maria Pergolino discusses how gathering web metrics and creating reports with objective and KPIs data is vital to marketing.

  • Active Social Media Users Are Brand Fans

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most active users of social networking sites say they visit those sites primarily to stay connected with friends and family, many also want to engage with brands: 65% of such frequent social networking users say they are a fan of at least one brand on Facebook and 31% follow a brand on Twitter, according to a survey from Invoke Solutions.

  • An Online Maxim: Make It Simple for People to Buy From You

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jim Kukral shares important tips about making it easy for people to purchase products from your business.

  • Social Media Brand Passion Index: Back-to-School Shopping

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When stocking up on back-to-school items, consumers love Target and Old Navy—and are more passionate about those brands than they are about any other major US retailer, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Hiding in Plain Sight

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger David Reich discusses how companies should be reached easily in today's social world.

  • Marketing's Missing Link

    Article

    CONTENT TYPE: Article | TOPIC: None

    Perhaps because the difficult economic climate has forced marketers into a more tactical mode, with leaner teams trying to execute more with less, marketing strategy has taken a back seat. Whatever the reason, the lack of a strategy has huge implications on an organization's marketing effectiveness.

  • Eight Ways to Improve Your Site Search and Capture More Conversions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you're marketing an e-commerce, informational, or B2B site, your site search is a critical feature of your site and deserves your time and attention. And by making some small improvements to your site search, you can reap higher conversion rates, more leads, and happier repeat customers.

  • URGENT: Bussiness moneys for you Dear, sir!! A Reformed Spam Writer Helps You Stay Out of the Junk Folder

    Article

    CONTENT TYPE: Article | TOPIC: None

    About 10%-20% of all emails you send—even to people who requested them—will get accidentally routed to the junk/spam folder. What about that other 80%-90%? Those emails may not be spam, but they will have definitely broken some of these six rules for avoiding a one-way trip to email oblivion.

  • On Twitter, Popularity Does Not Mean Influence

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Even though a Twitter user may have a large following, his or her influence on Twitter is more strongly associated with engagement rather than numbers of followers or retweets, according to new research from the Hewlett-Packard Social Computing Lab.

  • 3 Questions About Micromarketing: Getting Big Results by Thinking Small

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ann Handley interviews Greg Verdino, author of "Micromarketing" and MarketingProfs speaker, about his book.

  • Enough About Me, Let's Talk About You: 4 Steps to Better Listening

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo discusses how companies can stop talking only about themselves and focus more on their customers by following four simple steps.

  • Email, Intranet Top Tools for Engaging Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email and an organization's intranet are the most important communication tools for organizations to engage employees and foster productivity, but a growing number of employers now use social media to distribute company news to their employees, according to a study from the International Association of Business Communicators (IABC) Research Foundation and Buck Consultants (an independent subsidiary of Xerox).

  • SocialTech 2010: 3 Other Social Networks for B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap shares three other social networks for B2B marketing: SlideShare, StumbleUpon and YouTube.

  • Active Twitter Users Most Influential Online Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What happens on Twitter doesn't just stay there: Active Twitter users—those who use Twitter on a daily basis—are three times more likely than other online consumers to produce a wide range of influential online content (blog posts, articles, and product reviews) that affect a brand's reputation, according to a survey from ExactTarget and CoTweet.