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  • Facebook Flops in Customer Satisfaction, Wikipedia Wins

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though Facebook is the dominant social media platform, consumer satisfaction with the industry giant is low—with users citing concerns over privacy, security, technology, and advertising—whereas satisfaction with nonprofit Wikipedia is more favorable, according to a survey from ForeSee Results for the American Customer Satisfaction Index (ACSI).

  • In Email Integration, Social Media Tops Mobile

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    CONTENT TYPE: Chart | TOPIC: None

    Though the adoption of sophisticated mobile devices continues to climb, the integration of mobile marketing into email and online programs is still low: Less than one-third of marketers say mobile-optimized experiences are relevant to their email audiences, but nearly two-thirds say they are integrating social technologies into their email efforts, according to a survey from eROI.

  • Match Your Blog's Metrics to Its Goals

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Mack Collier shares the importance of matching your blog metrics to its goals.

  • The Zero Latency Future is Now

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the immediacy of data shared and the zero latency present.

  • Fame: Show Why You're Different & Why Others Should Care

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Helena Bouchez discusses the "How to Fame" program.

  • Email, Facebook, Twitter: How Users Engage With Brands

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than 90% of consumers who are a fan of, or "like," at least one brand on Facebook also receive at least one permission-based marketing email per day, and roughly 75% of consumers who follow at least one brand on Twitter subscribe to at least one brand's email marketing, according to a study by ExactTarget.

  • Marketing Lesson From the Grateful Dead: Loosen Up Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Grateful Dead teaches us to show our brand's playfulness and to trust that our customers will recognize our brand even if it looks a little "different." By loosening up your brand, you allow your company to show its personality—and, by extension, its ability to roll with the punches.

  • How to Achieve Direct Digital Marketing Relevance: Take an Incremental Approach (Part 4 of 5)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Previous installments of this article series have describe the importance of relevance in direct digital marketing and three of the five keys to achieving a relevance-centered approach. This article looks at the fourth key: taking an incremental approach to creating more relevant, valuable communications every day.

  • When Competing With Your Own Customers Is OK—Vibram FiveFingers and Eigen Values

    Article

    CONTENT TYPE: Article | TOPIC: None

    Eigen values are what marketers use when we're doing our best work. Once we view everything that our brand does through the prism of eigen-value standards, it changes how we launch our websites, train our customer-service people, and hire our employees. Want to see how an eigen value plays out in real life? Look at Vibram and its FiveFingers shoe.

  • How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 3

    Article

    CONTENT TYPE: Article | TOPIC: None

    Part 1 and Part 2 of this article covered the first 10 of the 13 worst marketing mistakes. Here are the rest of the top 13 marketing mistakes you should avoid at all cost.

  • 2010 US Ad Spend Forecast to Grow

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    CONTENT TYPE: Chart | TOPIC: None

    Tentative growth in the US advertising market has begun to propel the global ad recovery, prompting a revised forecast of global ad expenditure, now projected to grow 3.5% in 2010, up from the 2.2% forecast in April, 2010, according to projections by ZenithOptimedia.

  • Do You Know the Secret of World-Class Sales Organizations?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs president and blogger Roy Young shares the No. 1 secret of success of world-class sales organizations.

  • “Part of Growing Up is Falling Down.”

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses Me4kidz's approach to marketing kid-friendly first aid kits.

  • Email Metrics: Open and Click Rates Decline

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    CONTENT TYPE: Chart | TOPIC: None

    Email open and click-through rates declined sharply in 2009, especially in the latter half of the year, with performance levels varying dramatically by industry and email list size, according to a study by MailerMailer, which also found that open and click rates tended to be highest on Sundays.

  • 4 Billion Web Video Ads Viewed in June

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    CONTENT TYPE: Chart | TOPIC: None

    More than 177 million US Internet users watched video content in June, also viewing more than 4.3 billion video ads, with Hulu generating the highest number of ad views at 566 million, according to Video Metrix 2.0 data from comScore, Inc.

  • Top 10 Public Figures Who Are Also Mindful Consumers

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Andrew Benett shares his list of the top 10 public figures who are mindful consumers and approach their shopping with a thoughtful approach.

  • 5 Secrets to a Killer Webinar

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Shelley Ryan shares tips for what makes a successful webinar.

  • Retailers Are Just Beginning to Tap Into FourSquare

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Mack Collier discusses how retailers, such as Ann Taylor, are tapping into Foursquare.

  • Marketing and Sales Alignment Pays Off in Recession

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    CONTENT TYPE: Chart | TOPIC: None

    Companies with strong alignment between marketing and sales departments have fared better during the economic recession, reporting higher levels of new customers, revenues, and customer retention than those with low alignment, according to a study by Miller Heiman and Northern Illinois University.

  • 6 Tips for Getting People to Talk Well About You

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Andy Sernovitz shares six big, practical ideas on how to get people talking about you, inspired by GasPedal's upcoming Word of Mouth Supergenius conference.