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  • Develop a Five-Year Plan for Your Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    Let’s dispel a big myth—that the Internet is changing so fast, it is impossible to plan for. That is absolute rubbish.

  • What Is RSS, and Why Should You Care?

    Article

    CONTENT TYPE: Article | TOPIC: None

    So what's the big deal with RSS? Here are the basics.

  • Will California’s Spam Law Kill Your Email Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: None

    hile California's new spam law is aimed at spammers, its wake is rippling toward every legitimate email marketer.

  • The Customer Stampede: How Can You Harness It?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Does your marketing campaign tend to go suddenly quiet? One psychological factor could throw your entire marketing campaign out of whack.

  • Fresh Eye for the Marketing Guy

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    ime to face facts: our marketing strategies are stale and our customers are exhausted and (worse) bored. We need something in the mix that is enticing, a new approach without all the preservatives and additives.

  • Planning Process Out the Window? SWOT Team Gets It Back

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can you make strategic planning more productive? Also this week: How to market with a bare-bones staff.

  • Eight Steps to Getting Speaking Engagements

    Article

    CONTENT TYPE: Article | TOPIC: None

    Speaking at public forums often results in new business. So how do you get the gigs?

  • Advertising Is Dead; Long Live PR

    Article

    CONTENT TYPE: Article | TOPIC: None

    effectively build a brand today, you need PR.

  • Choose Your Words Carefully

    Article

    CONTENT TYPE: Article | TOPIC: None

    The words you use make a big difference on the Internet. Carefully chosen, they can keep a customer happy. Sloppily chosen, they can infuriate.

  • A Part of the Problem

    Article

    CONTENT TYPE: Article | TOPIC: None

    You know who you are, one of the hundreds of unemployed, highly educated technology-marketing executives who used to be “somebody.” So what now?

  • The Delicate Art of Generating Client Introductions

    Article

    CONTENT TYPE: Article | TOPIC: None

    The most effective and often overlooked strategy to grow a client base is to encourage referrals.

  • Rethinking Radio

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's next for radio? And why should marketers pay attention?

  • SWOT Team Addresses MarCom Breakdown

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Weigh in with advice and recommendations on how a marketing team can work through internal struggles and politics. Also this week: How do you prepare for an acquisition?

  • Business School Lessons May Not Always Apply

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can (seemingly) solid business thinking hurt us?

  • Search Engine Marketing: Into the Fast Lane

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers have been happy to leave search enginge marketing in the hands of the IT folks. Until now.

  • Don’t Count on Me

    Article

    CONTENT TYPE: Article | TOPIC: None

    Web analytics can help every manager reach their goals by acting as a lens through which they can more clearly see how well their area of the Web site is working. Unfortunately, it also lets everybody else in the organization clearly see how well his or her area of the Web site is working. Can't we all just get along?

  • Blog for Business: Is It Right for Your Company?

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's time to start having your salespeople write blogs for their customers and prospects. Sound radical?

  • How to Get Your Message Across, Soft and Clear

    Article

    CONTENT TYPE: Article | TOPIC: None

    In addition to spotlighting particular areas of expertise, though, testimonials can also provide an excellent venue for expressing brand emotions.

  • Ten Ways to Get the Media to Love You

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your relationships with the media can make or break your public relations efforts. Here’s how to get them to love you.

  • SWOT Team Sustains Bare-Bones Staff

    Article

    CONTENT TYPE: Article | TOPIC: None

    Working lean can mean you don’t have an adequate budget, the proper supplies, or nearly enough help. How can you work with this?! Also: What's the single best source for competitive data?