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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Meet Your New AEO Ally: The Press Release

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Public Relations

    Answer Engine Optimization (AEO) is the new SEO, driven by AI. And AI loves a good press release. Which means now's the time for Public Relations and Marketing to join forces! Together, you can turn the press release into a shared KPI and a pillar of your modern content strategy. Discover how in this free webinar. Sponsored by Notified.

  • Streamlining Creative Workflows: From Concept to Final Delivery

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Your creative workflows not flowing as well as you'd like? Two leaders from Wrike reveal the processes and automation tools their teams use to produce high-impact creative work. Steal their playbook strategies to keep your own teams in sync and on task in this free webinar. Sponsored by Wrike.

  • Valuable Friction: How B2B Marketing Writers Create Competitive Advantage in an AI World

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Make your content unmistakably your own—even if AI is part of your process. In this closing keynote, Robert Rose explores how B2B marketing writers like you can use AI as an effective writing partner while embracing your human wisdom, voice, and originality as your competitive advantage.

  • How B2B Marketers Turn Event Moments Into Measurable Pipeline

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Event marketers know industry events draw high-value buyers. Discover how to turn event investments into pipeline with modern Digital Out-of-Home advertising. Join us for a repeatable framework and engagement tactics to target audiences before, during, and after an event. Sponsored by StackAdapt.

  • How Will AI Impact Marketing and Ad Agency Headcount?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially reduced because of artificial intelligence.

  • Implementing ABM? Why a Customer Advisory Board Should Be Step One

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more.

  • AI Is Reshaping ABM: How B2B Marketers Can Unleash Their Fullest Potential

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    AI is redefining account-based marketing by accelerating execution, improving targeting precision, and freeing teams for strategic, human-led work that drives stronger B2B relationships and results. Read more.

  • Why Fewer Registrations Might Mean Better Pipeline

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Event Marketing

    Fewer webinar registrations can mean better results. Narrowing your audience and optimizing for quality rather than quantity can generate higher pipeline and engagement. Read more.

  • Software Buying Experiences Online: What Buyers Want From Sellers

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions?

  • The Publishers Cited Most by AI Chatbots [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    WebMD, BBC, Forbes, Business Insider, and People are the Top 5 content publishers cited most by popular AI chatbots/assistants, according to an analysis.

  • Too Much Work, Not Enough Flow? Let AI Fix That

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Do more with less? If only it were so simple. B2B marketers today are pressed to create more content, faster. And for many of us, AI is just another layer of complexity. The result: rising levels of burnout among marketers. Discover a framework to beat burnout, combining AI efficiencies with human creativity. Sponsored by Wrike.

  • How LinkedIn Helps Early-Career Professionals [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn features they say have been most helpful during their job searches, and which social platforms they say drive the most meaningful career results.

  • Turn One Webinar Into 30 Days of Content in Under 3 Hours

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Turn one webinar into a month’s worth of marketing content using a simple three-hour workflow. Plan, capture, and repurpose efficiently to extend impact and ROI. Read more.

  • You've Built It, Now Try Explaining It: Naming What Hasn't Before Existed

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption. Read more.

  • AI Writing Workflows That Save Hours

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Start using AI as a reliable part of your content creation process. Ed Gandia zeros in on the writing phases where AI can make an immediate difference. You’ll leave able to move faster, think bigger, and deliver stronger results—without losing your voice or creative control.

  • From Services to SaaS: The Secret to Agency Profitability?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Agencies working with SMBs face rising pressure to prove ROI. Adding SaaS offerings helps create recurring income, retain clients, and differentiate services. Learn how. Read more.

  • How AI Is Being Used for Workplace Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to recent research.

  • Where Marketers Can Find Shelter From Distorted Email Metrics and AI Algorithm Interference

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    AI algorithms are eroding inbox visibility and email metrics. Discover why marketers are turning to SMS for reliable engagement, transparency, and audience ownership in an AI-filtered landscape. Read more.

  • The State of Agency-Side Marketing Strategy in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most agency-side marketing strategists say their discipline is at a crossroads and often considered expendable by clients, according to recent research.