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  • Creative or Analytical? Marketers Must Now Be Both

    Article

    CONTENT TYPE: Article | TOPIC: None

    As a marketer, you can no longer be either creative or analytical. You need to be both if your marketing is to be successful.

  • Five Essential Reputation Management Tools

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing online reviews as they happen.

  • 2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The average starting salary for marketing and advertising jobs is expected to increase 3.6% in 2017, according to recent research from The Creative Group.

  • The Business Value of User Experience Design [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Focusing on providing an excellent user experience can help improve your conversion rate and increase your revenue.

  • Why Everyone at Your Company Needs to Care About Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    To provide a winning customer experience, every member of your workforce needs to make optimizing and improving the customer journey at every touchpoint a priority.

  • #SocialSkim: Facebook Challenges eBay, Craigslist; Twitter Moments Global Rollout: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook takes on Craigslist and eBay, tests own version of Snapchat Stories; LinkedIn-Microsoft deal under scrutiny; what Twitter Moments global rollout means for you; tips for building trust, influence on LinkedIn; Snapchat for lead gen; and much more...

  • How to Improve Your Presentation Before You Even Open PowerPoint

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    PowerPoint files, and the information contained within them, are a valuable business (not just marketing or sales) asset. Presentation management unlocks the value of that asset, empowering everyone to make better presentations—before they ever open PowerPoint.

  • How Quickly Does B2B CRM Contact Data Become Outdated?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 7.5% of essential contact information in B2B sales databases become outdated within three months, according to recent research from Radius.

  • What Amazon's Ban of Incentivized Reviews Means for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Amazon just announced that it was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately. So, why should you care about this change?

  • Four PPC Tips to Capture Consumer Cheer (and Cash) This Holiday Season

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your marketing plan, here are a few tips to help you get ahead.

  • Don't Panic! What to Do Instead When Your Marketing Campaign Doesn't Go as Planned

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It doesn't matter how much time you spend on crafting your marketing campaign: You have no guarantee it will pay off. Sometimes marketing just doesn't work the way you want it to. Here's what to do when that happens.

  • E-Commerce 2Q16 Benchmarks by Device Type

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Traffic to e-commerce websites is now almost evenly split between desktops and mobile devices, according to recent research from Monetate.

  • What to Consider Before Using Web Fonts for Your Print Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers may assume that all fonts that look great online translate cleanly to print marketing materials, but differences exist between digital-optimized fonts and print fonts. Choosing the wrong font can throw off your messaging and make you look unprofessional.

  • How to Boost Your Brand's Eco-Friendly Image

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Becoming known as an eco-friendly brand isn't easy. Especially when so many brands present themselves as environmentally minded, and make so much noise on social and traditional media, even if their actually practices don't follow suit.

  • Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Kathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv.

  • The Most Effective PPC Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing.

  • Eight Ways You're Killing Your E-Commerce Sales

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    A consistently successful e-commerce site depends on myriad factors, and it is near on impossible to control all of them to guarantee success, but one thing you can do is to plug the holes that drain your sales.

  • How to Reap a Hearty Subscriber Crop This Harvest Season [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Fall's the season for marketers to ready their subscriber base for upcoming holiday marketing campaigns. Follow these tips for creating successful email campaigns this holiday season.

  • Five Future Trends in the Marketing of Television

    Article

    CONTENT TYPE: Article | TOPIC: None

    Despite rumors of TV's demise, it has become one of the fastest-growing business sectors. So, what do the next years hold for people responsible for the brand strategies, design, promotion, and advertising of TV brands?

  • What Brands With Growing Websites Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Brand websites that have had increases in visits over the past three years are more focused on advertising, social media, and email traffic than are sites that have had declines in visits, according to a recent report from Adobe.