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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Are You Nurturing or Just Emailing? Data-Backed Ways to Revamp Your Lead Nurture

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Gone are the days of one-size-fits-all buyer journeys. Customers expect personalized content to meet their needs—and your nurture sequence has to keep up. Discover strategies and tactics to create content that feels personal and relevant throughout the funnel in this free webinar. Sponsored by ZoomInfo.

  • Combining Prompting Into Automations

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Let AI simplify your work, speed up your workflows, and take actions on your behalf through automations. Christopher S. Penn shows you how to combine advanced prompts for effective, mostly-hands-off marketing. Free up your time for more meaningful strategic and creative work with AI automation.

  • How Marketing Teams Are Scaling Using AI + Video

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI is showing up in every aspect of marketing, from content creation and design to distribution and measurement. But most teams are still figuring out how to make it useful day-to-day. Join us for an open conversation about how leading brands are rethinking their go-to-market motions using AI, video, and intelligent content workflows. Sponsored by Goldcast.

  • AI for Every Funnel Stage: From Content to Conversions

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Align AI with your marketing funnel. Andy Crestodina reveals how AI can optimize your marketing, from inbound content to lead nurturing. You'll use AI to find gaps you hadn't noticed before, and measure your campaign performance for AI-powered insights.

  • Mindfulness for Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Career Development

    Join us for September's four-week live cohort. Learn how mindfulness can help you develop a healthier relationship with your thoughts and emotions.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Time flies when you're having fun! And as we approach the start of Q4, it's time to start thinking about planning for next year. Join us at the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026. Sponsored by Cvent.

  • 7 Categories for AI Use Cases

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    You're already using AI to generate and repurpose content. But are you using it to find and target ICPs, gather prospect data from LinkedIn, or build a marketing plan? In this session, Christopher S. Penn reveals seven B2B use cases made possible with beyond-the-basics AI techniques.

  • Is AI Hurting Early-Career Employment in the US?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Has the rise of AI tools coincided with changes in employment levels in the United States? Specifically, have the employment levels of younger workers in AI-exposed fields been affected?

  • Benefits and Challenges of Branded Podcasts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    What are the motivations for and the benefits and challenges of branded podcasts? Why have some business owners held off on launching their own podcasts?

  • How Marketers Can Avoid AI-Powered Communication Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    B2B marketers are adopting AI at record speed, but success requires human oversight, brand alignment, and clear strategy. Learn how to balance efficiency with authenticity. Read more.

  • Why Every Marketing Team Needs Cultural Intelligence and a Multicultural Mindset

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore how a multicultural marketing mindset and cultural intelligence can drive business growth, helping brands connect authentically in an interconnected, borderless marketplace. In the process, you'll be future-proofing your career. Read more.

  • A Guide for Your Omnichannel Analytics Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic looks at the key steps you'll need to take to develop an omnichannel analytics strategy and covers some major do's and don'ts.

  • AI 101: Marketing AI Prompting Basics

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Effective AI prompting is an in-demand skill in B2B marketing—and it's a skill you can develop. In this session, Andy Crestodina looks at the progression of AI skills and shows you a classic framework you can use to create powerful, reusable prompts that yield superior results.

  • AI Prompting and Automation | How-To Series

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Improve your AI prompting and automation building, today's most in-demand B2B marketing skills, with this all-new, 4-part how-to series. Hosted by PRO-favorite marketing experts Andy Crestodina and Christopher S. Penn.

  • Email Marketing Reliability vs. Social Media Uncertainty

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As social platforms grow unstable, brands risk revenue and reach. Email marketing offers ROI, ownership, and long-term growth security. Explore practical steps to strengthen your audience connection. Read more.

  • How Trust in Influencers Varies Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.

  • Why You Should Still Use Email Marketing in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic explores why email remains a highly effective and efficient way to engage audiences, despite its lack of newness and flashiness.

  • Content Marketers and AI: Efficiency, Speed, Usage, Concerns

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Content marketers who use AI report that it takes them 10% less time, on average, to write an article compared with respondents who do not use AI.

  • LinkedIn Is the Epicenter of B2B Marketing—Here's How to Reap Its Benefits

    Article

    CONTENT TYPE: Article | TOPIC: None

    LinkedIn is the premier platform for B2B marketers to build visibility, personal brands, and sales opportunities. Discover how to grow reach and engage prospects effectively. Read more.