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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Too Much Work, Not Enough Flow? Let AI Fix That

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Do more with less? If only it were so simple. B2B marketers today are pressed to create more content, faster. And for many of us, AI is just another layer of complexity. The result: rising levels of burnout among marketers. Discover a framework to beat burnout, combining AI efficiencies with human creativity. Sponsored by Wrike.

  • AI Writing Workflows That Save Hours

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Start using AI as a reliable part of your content creation process. Ed Gandia zeros in on the writing phases where AI can make an immediate difference. You’ll leave able to move faster, think bigger, and deliver stronger results—without losing your voice or creative control.

  • 10 Tips for Becoming an AI-First B2B Marketer

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Go beyond content generation and use AI to transform your B2B marketing workflows, teams, and customer engagement. In this free webinar, you'll discover 10 ways to incorporate an AI-first approach for increased efficiency, measurable revenue impact, and a competitive advantage. Sponsored by Omnibound.ai.

  • How to Use AI to Personalize Customer Marketing at Scale

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Personalizing client-facing assets at scale while keeping your brand voice might burn out your team and sacrifice quality. In this hands-on session, Erika Heald teaches you how to equip AI with the same guidance you'd give a new team member. You'll learn how to maintain a consistent brand voice at scale.

  • Responsible Use of AI in Persona Development

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Can we trust what AI tells us about our customers? Join Phoenix Harvey to discover her research-informed method for building and validating buyer personas. You'll leave with personas that are both strategic and authentic by blending human judgment and insight with generative AI.

  • Making AI Actually Work: A CMO's Guide to Scaling AI Across the Organization

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI adoption often stalls at experimentation. Discover how CMOs can scale marketing impact and achieve measurable ROI across teams. Read more.

  • The Incredible Scale of Ad Market Dominance by Alphabet, Meta, Amazon

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC.

  • How Young Professionals Use TikTok When Job-Hunting [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Half of young professionals say they've used TikTok to get job search or career advice, and 12% say they've landed a job because of something they learned on the social platform, according to a recent survey.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    What's working now in email marketing? What successes can you repeat? And how can you land more emails in recipients' inboxes? Get the answers and more at our Email Marketing Friday Forum. Three email marketing experts give you their best tips and tactics to boost your email marketing performance. Sponsored by ZeroBounce.

  • How AI-Powered Natural Language Interfaces Can Transform Marketing Workflows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how natural language interfaces are reshaping marketing workflows, democratizing data access, and driving smarter business outcomes in the era of applied AI. Here's why 2025 marks a turning point. Read more.

  • The 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing Plans

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how the 4Ms framework strengthens go-to-market planning by aligning Marketing and Sales for better execution and measurable results. Read more.

  • FOMO Content Marketing: The Good and Bad of Chasing Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and viral moments with content, according to recent research.

  • Authentic Storytelling With AI: Balancing Efficiency and Creativity

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    B2B storytelling is a powerful way to connect with customers, simplify complexity, and build trust. In this opening keynote, Pam Didner reveals how to balance AI's capabilities with your human touch to keep your storytelling efficient, authentic, and true to your brand voice in every campaign.

  • What Grade Do Marketers Give Their Social Media Efforts?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they think are the key drivers of social media success?

  • Why the Outcomes Era Is a Win for the Top of the Funnel: Connecting Brand-Building to Sales

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The outcomes era is transforming marketing by linking brand-building efforts to measurable sales outcomes through transaction data, creating shared accountability across teams. Read more.

  • The State of B2B Public Relations: Top Tactics and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their PR programs?

  • The Most Popular Social Platforms Among Age Groups [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which social media platform is the most popular with various age groups? To find out, researchers looked at publicly available global data from a range of sources.

  • Four Proven Ways to Overcome the Email Deliverability Challenge

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email sender requirements by Google and Yahoo have changed the rules for marketers. Learn how to restore sender reputation, reduce blocks, and improve inbox placement for your email campaigns. Read more.

  • Generative AI Has Entered the 'Run' Phase of Marketing Adoption

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI is no longer a side tool for B2B marketers; it's transforming creative workflows, media planning, and marketing strategy across industries. Read more.