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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • B2B Email Marketing Benchmarks and How to Use Them

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Performance benchmarks can be useful, but it's critical to understand their limitations. Chad White shares real-world B2B email marketing benchmarks from different industries, revealing insights on campaign-centric metrics, and ways to stay focused on the metrics that are most important to your business.

  • From Data to Dollars: 5 Ways to Use Feedback to Drive Revenue

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    Brands that listen to customer feedback become market leaders. Discover five proven ways to find what drives your customers, ideas for your marketing team to respond to in real-time, and tactics that use feedback to make smart, customer-pleasing decisions that drive revenue. Free webinar. Sponsored by SurveyMonkey.

  • Mastering Email Automation for Scalable Growth

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Deliver the right message at the right time and drive meaningful conversions with automation! With real-world examples of what works today, Naomi West shows you how to build and optimize automations that nurture subscribers, trigger timely emails, and scale customer communication with impact and efficiency.

  • How to Build Zero-Click Content in the Age of AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    The marketing funnel has fundamentally changed. With more than two-thirds of Google searches ending without a click and platforms rewarding content that keeps users on-platform, traditional "click-through" strategies are becoming obsolete. Join us for a practical session on building content that delivers value without requiring a click—while leveraging AI and video to scale this approach. Sponsored by Goldcast.

  • Email Mapping and Segmentation for B2B Success

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Unlock the full potential of your email marketing by aligning it with demographic indicators and the prospect lifecycle. Stephanie Ristow reveals how to map your prospect journey, identify priority email programs, and segment your list to drive conversions with your B2B marketing funnel.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    AI is here to stay. And to help with your day-to-day tasks. Join us at our AI Friday Forum, where we have a lineup of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

  • Finding the Right DAM Fit: How to Evaluate, Implement, and Optimize a Digital Asset Management System

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    If your marketing team is plagued by inefficient workflows and it's struggling to find the right videos or images for your campaigns, you may need a new DAM solution! See how modern digital asset management tools speed production and drive operational efficiencies in B2B marketing. Sponsored by Canto.

  • Healthy Lists, Better Results: The B2B Guide to Email List Health & Re-engagement Campaigns

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Your email list is only as good as its engagement. Join B2B email marketing veteran Michael Barber as he explores ways to set meaningful engagement metrics, craft re-engagement campaigns that respect your business goals and subscribers' inboxes, and maintain a healthy email list that delivers results.

  • How CMOs Are Approaching Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.

  • Six Social Media Tips for Introverts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at how introverts can show up on social media without burning out.

  • What's Ahead for AI and ABM: Evolving From Tools to Orchestration

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next. Read more.

  • The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.

  • Top 10 Favorite Creator-Led Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States.

  • The 7 Most Common B2B Newsletter Mistakes (And How To Avoid Them)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Don't let your B2B newsletter end up as another underperforming channel. Sean Blanda shares a roadmap to help you strike the right balance of company news and thought leadership, manage internal stakeholders to protect your brand vision, and calibrate your newsletter strategy according to your sales cycle.

  • The State of Hybrid Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office.

  • Thought Leadership for Lead Generation: A Smart Key for Unlocking Transformational Growth

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how thought leadership fuels more effective lead generation by reaching untapped audiences, fueling demand, and guiding buyers through their buying journey. Read more.

  • Breaking Through to Reach Buyers: How Education-Led Marketing Is Redefining B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences. Read more.

  • Eight Less Traditional Ways People Are Using AI at Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate job performance, better understand colleagues, seek mental health support, get career coaching, and vent frustrations.

  • The 25 Most Valuable Global Brands in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to Kantar BrandZ’s annual rankings.