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  • What You Need to Know About Optimizing Video for Mobile

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your top-of-funnel videos are designed for broad reach, but if the content doesn't load quickly, or if it isn't optimized for mobile, you don't get a chance to impress your audience. You're skipped over. End of story.

  • How Consumers Engage With Small Businesses on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most consumers say Facebook is the most useful social media network for researching products and services before visiting a small business, according to a recent report from G/O Digital.

  • The Seven Deadly Sins of Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation is only as good as the person using it. Failing to properly implement and use it just sets you up for frustration in the short term—and failure in the long term.

  • Storytelling and Nonprofit Marketing: Invisible People's Mark Horvath Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Mark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take action.

  • Mobile SEM: Vital for Mobile Marketing and Your Online Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Young and old alike have their eyes glued to their mobile phones. Some companies haven't caught on yet that this new behavior is an important marketing opportunity. Here's how you can take advantage of it.

  • How Marketers Handle Global Email Campaigns

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis, according to a recent report from Lionbridge.

  • Why You Need to Stop Avoiding Google+

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    I'm ashamed that I've been shying away from Google+ for far too long. However, in light of Google+'s growing popularity, I was convinced that Google+ is really worth a company's time.

  • Your Essential Guide to Brand Integration on YouTube [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Boost brand awareness and customer engagement by integrating your brand with a YouTuber's audience.

  • Shopping for an Email Service Provider? Six Tips for Optimizing the RFP Process

    Article

    CONTENT TYPE: Article | TOPIC: None

    Considering switching email service providers? It's possible to get to the short list faster—or skipping the RFP altogether—saving you time and money. How? By optimizing your RFP process with these six tips.

  • The Emotions That Make Images Go Viral

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What makes an image go viral? Which emotions inspire viewing and sharing? Are people of different ages and genders motivated to share by different factors?

  • How to Develop Rapport With Influencers via Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The influencers in your niche are probably receiving hundreds of friendly requests a day. The trick behind successful outreach is to stand out and catch the intended party's attention—and maintain it.

  • The State of Chief Marketers in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Chief marketers are optimistic about the current business environment; they also believe they can achieve senior management’s goals this year, according to a recent report from the CMO Council.

  • Pinterest for E-Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Want to create more engagement with your audience? Consider using Pinterest. The online pinning board is becoming a major sales tool for marketers.

  • #SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube and LinkedIn plan to cozy up (even more!) to businesses. Skim for your weekly fix.

  • Do You Know Where All Your Sales Are Coming From?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you use "the last click" to measure your campaign's successful? You shouldn't. Instead, you need to be able to accurately attribute the sale to all the marketing efforts that contributed to it.

  • Chromebook Sales Expected to Nearly Triple by 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Sales of Chromebooks will reach 5.2 million units in 2014, a 79% increase from 2013 levels, according to a recent report from Gartner.

  • What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) about content marketing.

  • Nine Ways to Improve Your Email Deliverability

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email marketing is like driving a car, right? You don't need to know how it all works, you just use it. Except when it breaks down... and then you wish you knew more! So let's take a look under the hood of email delivery.

  • Back-to-School Shopping Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Just over half (51.2%) of parents in the United States say they begin back-to-school shopping in August, according to a recent report from Offers.com.

  • Introducing the Finalists for MarketingProfs' Second Annual Bright Bulb B2B Awards

    Article

    CONTENT TYPE: Article | TOPIC: None

    The MarketingProfs Bright Bulb B2B Awards celebrate the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and marketing campaigns. Here's a look at our 2014 finalists.