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  • A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

  • Which digital marketing single-day gigs pay the most? To find out, researchers looked at thousands of publicly available job ads on Fiverr.

  • Explore advanced GA4 reporting with automation, Data Studio, and AI. You'll connect GA4 data with Data Studio (Google Looker Studio), set up automated report delivery, and leverage Google's AI for deeper analysis and predictions.

  • This episode dives deep into the oft-enigmatic world of search engine optimization. Join us as we explore the intricacies of SEO with the insights of Kyle Roof, a co-founder of High Voltage SEO and the brain behind the innovative Page Optimizer Pro method.

  • Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.

  • Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.

  • Which domains send the most traffic to other websites on the internet? To find out, researchers looked at data from an anonymized panel of several hundred thousand internet users in the United States.

  • This infographic covers the recommended image sizes for common placements on Instagram, Twitter/X, Facebook, LinkedIn, Pinterest, Snapchat, and TikTok.

  • Explore the untapped potential of your B2B email marketing. Use these insights to improve customer engagement with your emails and help build enduring loyal relationships. Read more.

  • Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.

  • Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.

  • This infographic looks at the most important insights to track in Google Analytics, and explores why each is helpful for marketers.

  • Make smarter marketing decisions based on impactful GA4 reports and key data. Get comfortable with GA4's dashboard, understand user engagement and conversion, build custom reports, and use data storytelling to present insights effectively.

  • AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.

  • To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a using familiar framework that Tish has applied to revenue attribution: the who, what, where, when, and why.

  • Elevate your B2B website's performance with technical SEO best-practices. These fundamental practices will help drive traffic and engagement. Learn more.

  • Discover four key insights to turbocharge the impact of your B2B demand generation efforts. Learn what tactics top marketers are using for better results. Dive in.

  • Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?

  • Gen Z is increasingly embracing TikTok for a wide range of activities—from following brands to keeping up-to-date with the world—while decreasingly using other social media platforms to find funny/entertaining content, according to recent research.

  • Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.