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  • Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a podcast.

  • When you hold an online event, getting through promoting and hosting it can feel like a big win. But you still need to know whether the event was a success with audiences and for your business. So, how can you tell?

  • In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget more efficiently for marketing. Find out how to best segment your target audiences.

  • The exercise of creating a messaging framework helps you better understand your company—not just what it does but also how and why. Most important, it helps you determine how you should communicate with your market. Here's the what, why, and how of messaging frameworks.

  • One of the biggest sources of friction between B2B demand generation and sales teams is attribution, which often results in finger-pointing and blame. But it doesn't have to be that way.

  • The COVID-19 pandemic has led many B2B firms to lengthen their purchase cycles and to expect more personalized attention from vendors, according to recent research from Demand Gen Report.

  • In this final lesson, you'll learn how to track your links and domain authority, including tools you can use, so that your site is credible in the eyes of the almighty Google. We'll also look at how often the traffic from your links results in a lead.

  • Would you like to gain a competitive advantage by reaching a larger audience every time you hit the publish button? Then this is the Master Class for you.

  • Your overall content strategy can have a major impact on your SEO. In this lesson, you'll learn how successful content strategists develop an overall content plan—from mission statement to topic research—that positively impacts SEO... and how you can too.

  • Simply listening to your audience can uncover a gold mine of keywords. In this lesson, you'll learn how to tap into the minds of your audience (and collect the data they provide), whether it's in meetings, via email, or from phone conversations.

  • Organic or paid? Or to put it another way: content marketing or advertising? In this lesson, you'll learn the difference between the two and how you can use the power of search to drive customers to you (and save a buck or two).

  • The foundation of SEO: How search engine algorithms work and the anatomy of a search results page. You'll also get a breakdown of acronyms so you don't have to keep googling SERP, SEM, or CTR.

  • There are two super important factors (essential, really!) when it comes to ranking. In this lesson, you'll learn what those two factors are, and their key components that will help your rankings go up.

  • Why do we search (this isn't a trick question)? In this lesson we'll look at three reasons people search so you can understand their intent—and direct them to where they want to go.

  • Knowing what people are searching for is not as difficult as it once was! In this lesson, you'll learn the various research tools you can use to find the topics and keywords you should be weaving into your content marketing.

  • Fighting for a search term is only okay if the fight is fair. In this lesson, you'll learn what tools you can use to help you analyze your authority and weight over your competition.

  • We're familiar with the phrase, "put pen to paper," but when it comes to SEO it's all about where to put keyphrases on your site. In this lesson, we'll review the best places for you to incorporate keyphrases to help you create relevant webpages.

  • Want to know what exactly Google is looking for? In this lesson, you'll learn what Google values in a webpage and the key things you can do to ensure your webpage is Google quality.

  • There's more than meets the eye when it comes to links. In this lesson, we'll learn about the different types of links (natural vs. unnatural) and what your links must have to ensure they're good to go.

  • Need to bulk up? Building links takes time. But in this lesson you'll learn some quick ways to build more links (the good kind!), helping you to increase your domain authority.