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  • Customer Data Platforms for the Modern Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

  • Hard Truths About B2B Personalization, Its Effectiveness, and Its Future

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Personalization is such a sacred word in marketing. Who would question its effectiveness? This article examines a piece by two writers who did just that, and highlights points that are worth considering in the context of B2B.

  • Automated Push Notifications Are the New Secret Weapon of E-Commerce

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now's the time to act—because late adopters will fall behind.

  • How Much Harder Has Email Marketing Become?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

  • Business Agility Is the New Norm. Do You Have What It Takes?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it.

  • Optimizing Your Media Investment: The Ongoing Value of Mixed Media Modeling

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    The current data ecosystem is complex. Brands know they have to be on top of it to scale, but they don't understand the landscape most of the time. Here's how media intelligence and mixed media modeling helps pull the curtain back.

  • How to Refine Your Triggered Emails in the Age of Personalization

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Triggered email—deployed when an individual takes an action or meets a condition defined by the sender—has been around since the early 2000s. Use the tips and tactics in this article to create more engaging, personal triggered emails with better engagement.

  • Choosing the Right Customer Data Platform: A Guide

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's right for your business.

  • Want to Build Trust and Provide Value? Try Being Nice, and Helpful!

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone with a specific problem?

  • Brand and Trust: Becoming a Trusted B2B Voice | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    This episode of the Marketing Smarts Live Show, produced by MarketingProfs and its Marketing Smarts Podcast, is the inaugural episode of YouTube-based series, which began airing in June 2022.

  • Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.

  • Four Effective Techniques for Working With B2B Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Working with B2B influencers can help you reach new audiences, and it doesn't have to cost a fortune if you know how to engage with them organically.